Welcome to another issue of “Make Money Online With Ross Dalangin”.
This issue includes…
1) “How Bonuses Can Actually Decrease Sales”
2) “Weekly Marketing Freebies”
3) “How Can You Help Me?”
4) “5 Tips to Double Your Email Open Rates”
5) “Tell Us What You Think!”
>>>>> The 60 Second Weekly Tip <<<<<
How Bonuses Can Actually Decrease Sales!
Adding value to your product (or affiliate product) is an
excellent strategy. But if you put a dodgey bonus together,
or do this in the wrong way, you can devalue your offer so
much that it becomes worthless. Simple as that.
So here’s a general rule of thumb for you.
If you’ve really thought about it, dug about and tried to
find something to add in as a good worthwhile bonus, but
you honestly can’t find anything that fits the bill, go
No bonuses are better than one that turns your potential
If you go over the top with hypey bonuses that aren’t
really offering any REAL value, you’ll begin losing your
potential customers. So it’s better to go with none and
save your credibility from taking a hammering.
Your bonus doesn’t have to be tangible. It doesn’t have to
be an ebook, it doesn’t have to be a piece of software.
Open your mind a little and think about other things you
could offer to people along with your product.
Are you respected in your field of expertise? How about a
free one hour, no strings phone or video consultation, or
even a follow-up consultation to see how they’ve done with
the product you’ve just sold them?
This isn’t such a hard thing to implement if you have the
knowledge. Just be careful not to try to give 100 people a
free two hour consultation every week.
It doesn’t matter what you’re selling, you can use this
method somewhere, whether it’s an hour free technical
support, or a free 30 minute confidence builder to
compliment your main product. It’s totally up to you.
Just remember to keep it real!
>>>>> Weekly Marketing Freebie <<<<<
When all is said and done, making an online income comes
down to having a “system”. Hey, all the big dogs have at
least one system that makes them bucketloads.
But you need a system that will build YOU a list and then
turn them into buyers who pay YOU… not someone else!
To help you get started with YOUR system, today I’ve found
you a free report that will fast track your learning curve
so you can get started a lot faster than I did…
Here are 3 of my most recent freebies in case you missed
them in previous issues:
1. Bill McRea has just put together a free report that
outlines his system on how he automatically generates his
online affiliate income.
And let me tell you, his system is pure magic. I had to
read the report twice because it just seemed too simple.
But the amazing thing is it works.
You have to download the free report right now at:
2. Copywriting is the single most important skill you can
ever learn in marketing. You either learn to write it, or
pay someone else to write it for you.
With that said, here’s a step-by-step guide to copywriting
that explains a proven formula to help to improve your
conversation rate – and your profits …
3. Today’s freebie is a neat social bookmarking tool.
What you get is a small piece of code which you can insert
into your web page or blog.
This will then place a small button on your page which
your visitors can use to add your site to their favourites
or to add to social bookmarking sites such as Digg, Furl,
You get a choice of buttons, plus there’s also a WordPress
plugin which adds one of these widgets to the end of each
Pretty cool isn’t it? You can pick up this neat gizmo
>>>>> Featured Article <<<<<
How Can You Help Me?
If you have been researching or involved in online business
for very long, you have no doubt seen a multitude of offers
for ebooks, reports, audios and training courses on every
Why? Because information is the hottest product on the
Information cuts straight to the root of all selling,
which is answering the customer’s question: “What will this
product do for me?”
There’s another reason, though. Pure information is a
product that doesn’t require a huge financial overhead to
produce, (other than the hard knocks you got in gaining the
experience and information)…
…and is easy and relatively low cost to deliver to the
customer. That is what makes it such a great product for
us, as entrepreneurs, to offer.
Everyone has life experience, training, and skills that
others don’t have. Everyone knows something that others
want to know, or can do something that others want to
That’s how I know you have an InfoProduct inside you,
everyone does. So your first task is to decide which of
your many gifts you are going to offer to the world!
Does that mean you have to be able to write a book?
Not necessarily. I’m more talking about what is known as
USP… Unique Selling Position.
Your USP might be that you have detailed knowledge about
someone else’s product that you are selling as an
It could be that humorous way you present the information
you have collected on some subject of interest, or the fact
that you offer the best customer service available for the
service you offer.
You may even offer the same products that others are also
selling, but find your own unique market for them. Whatever
you decide to use for your information product, your USP,
you need to find one.
If you were to research the online marketers who are
making the money they claim to be earning online, you would
discover that they all have a USP.
You may, of course, actually write a book, ebook, or
training course and sell it. Many are making good money
doing just that. The list of helpful software and online
publishers is growing every day.
But even if you write your own product or design your own
software, you will still need a well thought out USP to
stand out in the crowd. It’s like your business plan — you
need a firm foundation before you can build your future
>>>>> Effective Marketing Strategies <<<<<
5 Tips to Double Your Email Open Rates!
It seems that one of the biggest problems a lot of people
are having is getting their readers to open emails.
Hey, you can be promoting the best product on the
internet, and have the most compelling cash sucking email
copy of all time…
…but if you haven’t got a compelling subject lines that
get the emails open, it all counts for nothing.
So today I’d like to give you five tips for writing
effective email subject lines that could DOUBLE the open
rates on your next email.
#1: Use personalization for added attention!
Studies have proven that personalized subject lines that
contain the name of your readers can get almost TWICE as
many people to open your email.
Ever been in a large crowd and you suddenly hear your name
Even if they’re not talking to you, you still
automatically look up without even thinking – right?
That’s because hearing your name instantly gets your
Well, sending out an email with a personalized subject
line is the equivalent of calling someone’s name in a
crowd. It has that same power to grab their attention.
#2: Keep your subject lines SHORT!
In my testing, subject lines that are under 35 characters
have much higher opening rates than those with subject
lines longer than 35 characters.
So keep it short and sweet!
You don’t need to explain in detail what the email is
about in the subject line, you just need to create a sense
of urgency or make people curious enough to entice them to
open the email. For example…
Jim, I’m calling it quits.
Is this yours David?
This way, if someone’s email program cuts off the end of
the subject line (which is pretty common) you’ll still get
your message across.
#3: Avoid using all UPPER CASE words!
If you sent an email to a friend, asking them if they
wanted to go out, would you type your subject line like
What are you doing tonight?
Or like this…
WHAT ARE YOU DOING TONIGHT?
Good chance you wouldn’t use the subject line with the
capitalization because it’s ‘in your face’ and less
‘friendly’. So why would your emails to your readers have
subject lines formatted like that?
The more your subject lines look like personal emails from
friends or family members, the more effective they will be
and the more likely it is they will be opened.
So avoid capitalizing each word (or the entire subject
line) to increase your chances of getting your messages
opened and read by your readers.
#4: Use a compelling “benefit” to gain interest!
A powerful approach to get your emails opened is to
include a major benefit that your readers will recieve when
they read your email.
If you can tell them how they’re going to save money, save
time or make their lives easier by reading your message,
you’ll have the most success. For example… Here’s a $97
gift for you Andy.
And if you can, make sure you put your most important
benefit at the beginning of the subject line. This will
increase your open rates even further.
#5: Your subject line relates to your content!
No-one likes to be fooled or tricked, so make sure your
subject line is highly related to the message of your email.
If your subject line says… “Alex, make $260 in 3 hours”,
you need to ensure you actually discuss how they can do
this – and preferably within the first few paragraphs.
If you fail to do this your visitors will feel let down
and cheated, and they will be less likely to open your next
If you follow these simple tips you should be able to
increase your open rates by up to 50% and earn even more
income promoting of your favorite products.
>>>>> Tell Us What You Think <<<<<
This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
Send your questions or replies to:
>>>>> That’s a Wrap for this Week <<<<<
That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have. I would be only too happy to help you in any way
that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my promise!
Have a great week
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