If you’ve already started to build an email list for your internet marketing business, good for you. If you haven’t, what are you waiting for? Perhaps you don’t fully understand what benefit you will get from having your own list. Having a large email list is the closest thing to (legally) being able to print money. Once you have a list you can send out just one email and make hundreds, thousands, or even hundreds of thousands of dollars within hours! And it’s all 100% honest, ethical, and legal!
Many people who are new to internet marketing don’t understand one very hard truth: 98% of the people who visit your site will not make a purchase, and they will not be back…ever. If you don’t convert them into a paying customer the first time they visit, you will never make any money off of them.
While that may sound disappointing and discouraging to hear, the good news is that there is a way around this. Build a list. If you get your visitor to opt-in to your email list, thus requesting that you contact them periodically, you can have multiple opportunities to make a sale to them, not just that one time they visit your website.
If you use these emails as a way to build a rapport with your visitor you can lead them to a place where they trust, and hopefully, even like you. Then, once they are at that point, if you suggest that a certain product or service might make their life easier, they’ll be much more likely to buy it.
It’s important that these emails aren’t just one long sales pitch. If you come across sounding like a high pressured sales person they will opt-out (request to be taken off your list and not receive any more emails from you) of your list and you’ve permanently lost a chance to turn them into a long term paying customer.
If, on the other hand, your emails are filled with helpful or enjoyable information that is related to the topic of your website you will have the desired effect of building up a rapport with them. Once you’ve gotten that rapport you are well on your way to being able to generate cash virtually on demand.
With so many people vying for your visitors attention it’s important that you set yourself apart from the crowd. You want to establish yourself as an expert in your field. Now it’s important that you don’t get too caught up on the term ‘expert’. You can honestly call yourself an expert if you know more about your chosen topic than your visitor does.
Remember, no one knows everything about everything. All you need is to know more about it than they do and you’ll be an expert compared to them. If you provide your list with a lot of helpful information you will become their trusted expert on that topic. They will listen to you when you make product recommendations.
So do the math, if you have a large list of people that you’ve taken the time to provide with helpful information and established yourself as an expert, as opposed to just an obnoxious salesperson, and then every once in a while you suggest they buy a certain product or service, one that you are an affiliate for, they will be much more likely to buy and when they do you’ll get a commission. And that’s the power of the list, and that’s how having a list can make you a ton of money.
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