One of the most common questions by marketers new to the Internet regarding social media is whether they can actually make money through Facebook. It’s a good question, but a little misguided. To start with, the goal of social media should not necessarily be to make money directly, but to build a brand that allows you easier access to your target market. Whereas other marketers are out there chasing blind prospects that have no idea who they are, you can build a reputation as someone with a clear understanding of the niche and a desire to produce amazing content for the people who follow you.

That’s what Facebook allows you to do, so if you’re interested in turning all that effort into a profit, you must create a more powerful funnel that will take the goodwill and traffic you generate through social media and convert it into email list subscribers and affiliate prospects.

How to Build Your Funnel

If you don’t yet have a website or a blog in place, you’re getting a little ahead of yourself by investing in Facebook or other social media. Your personal profile should be plenty when you’re still getting off to a good start. Think of it this way. Imagine there is a company that plans on producing fragrant soaps and selling them at a kiosk in the mall. Now, imagine they don’t actually setup that kiosk and start advertising.

Sure, people will be interested in their soaps – a lot of people like to smell nice. But, what happens when they want to buy it? Where will they find the soap if not at the kiosk that was a major part of their business plan? If you don’t have a website, a blog, and possibly even an email address to further monetize your traffic, you risk wasting the traffic you’re striving to generate and take advantage of from Facebook.

A good funnel should have a clear end goal. If you are an affiliate marketer, it should be the sales page of your prospects. If you are a product vendor, it should be the checkout screen from Clickbank. If you are a consultant, it should be your email list.

Generating Money through Leads on Facebook

Now, when you get that funnel built and have a clear route for someone on Facebook to follow, that’s when you can start turning the traffic you’re about to generate into real income. That’s when you can start making a profit from Facebook.

Here’s how it works. Instead of posting comments on your Page saying “buy this product”, you can offer a free report or mention your most recent blog post. Most Facebook users are nowhere near a buying frame of mind when they are on Facebook. However, the second they leave the site, they know they’re fair game for marketers, including you.

Some gurus will try to tell you that Facebook can make you a fortune on the Internet. It can, but only as a tool in a larger, more active sales funnel. Use all the parts of that funnel wisely and you will be much more successful in your search for a profitable business model.

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