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Today, I visited the Internet Marketing Inner Circle and saw this article so I will share it with you. This article is from Willie Crawford. Enjoy!

If you are not making a lot of sales from your website,
and you’ve never been in direct sales before, then
you’re probably making some very basic mistakes, and
can easily increase your sales.

Even if you have been in direct sales before, if you
haven’t thought the process through, you’re probably
making some very basic mistakes on your website – and
that’s killing sales.

Making sales from a webpage is really not that different
than making sales face-to-face. Yes, you have to do it
using html, instead of verbally, but the process isn’t
different.

First of all, you have to anticipate and answer your
prospect’s objections. If you’ve ever gone through any
type of direct sales training, a big part of it was
probably going over answers to the various objections
that your prospects are likely to raise. You probably
had to practically memorize answers to the most common
objections. You practiced answering those objections
until you were blue in the face.

Your online sales process should be NO different. You
should spend time brainstorming possible objections
that people who read your website, or email, might raise,
and then you need to have ready answers to those objections.

Since your email readers or website visitors can’t
express those objections to you, you have to answer them
as if they were raised. You make a list of most-probable
objections and then you answer them – right in your copy.

After you have been marketing your product or service for
a while, and gotten more feedback from your customers,
you will also have them provide you with NEW objections.
You need to incorporate the responses to those in your
revised web copy and emails.

The process of selling is an interactive process. Even on
a webpage it MUST be interactive to be effective. You
must enter the conversation already going on inside of your
prospect’s head. You must jump into that conversation
as convincingly as you would if that person were sitting
across the kitchen table from you.

Far too many online marketers fail to even consider the
fact that their websites and emails ARE conversations with
prospects. You can’t afford to do that.

Actually sit down and brainstorm this conversation. Make
a list of possible/probably objections, and then answer
them. Incorporate the answers to those objections into your
web and email copy. Do this and you will notice a dramatic
increase in your conversion rates.

The sales process is largely responding to objections
(reasons that your customer won’t buy). If you don’t
address those “reasons” then you shouldn’t expect to make
sales.

Now, you know what the problem is and how to fix it.

————————

Willie Crawford is an internet marketing and traffic generation
expert. One of his favorite traffic generation methods is
distributing articles, videos, podcasts, and press releases. To
do that efficiently he uses and recommends the automated submission
service at http://EasyPushButtonTraffic.com

Click Here To Discover The Internet Marketing Inner Circle

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In copywriting you may have heard that your message should always answer the question, “what’s in it for me” … your customer!  Here’s how to do that.

Despite everything we know:

We are all more susceptible to persuasion than we think

The essence of marketing is helping prospects make the right decisions — the decision to buy from YOU.  If you can get a handle on the emotional reasons your customers use to justify their decisions, then you can push those emotional hot buttons in all your printed materials, advertisements, and presentations, as well as in your face-to-face meetings and on your website.

One of the ways to transform your prospects to buyers is to understand that customers never want to be SOLD.  Would that apply to you too?  If it does, then half the battle is won already.  You’ll be able to put yourself in the shoes of your customer easier and answer the question “what’s in it for me”.

The not-so-smart marketer will try to answer that question by simply listing the features of a product.  But the smart marketer — usually by painting a compelling visual picture –explains how the features will benefit the consumer.

So in your sales copy, you may list features, but you’ll want to be sure to describe the benefits they offer.  That’s the way to answer “What’s in it for me.”

Consumers buy products and services for their reasons, not yours.  It’s the reason you’ll want to use the word “You” more than the word “We” in your messages.  When you present the benefits of your products or services, frame them with your prospects’ emotional interests in mind, not your own.

Adjust Your Focus from “Me” to “You”

You’ll be sure to capture your customer’s attention if you focus your marketing on their concerns.

To sell effectively, you need to be familiar with the full range of consumers’ feelings.  If you know why people buy products and services like yours…what makes them feel good about their decision…

You can highlight those reasons in your sales messages to make it more effective and practically irresistible.

When asked why they’re making a purchase, people generally say they’re motivated by one of these five key emotions:

Fear of Loss
Desire for Gain
Desire for Comfort
Pride
Desire for Personal Satisfaction

When your potential clients are all revved-up by the benefits offered by a feature of your product, you want to capitalize on that emotion immediately.

Also seize the opportunity by repeating a “Click here to order now” message or button several times throughout your offer.

Remember that the key to answering the question “what’s in it for me”, is to help THEM. Be sure you list the benefits they will gain once they start to use YOUR AMAZING PRODUCT!

Play the Audio here:

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Hi Folks!

Getting a new product ready to market is just the first step.

Then you have to actually create a sales site that will handle payments and automate the delivery of your new product.  There are more pieces to a good sales system than most people realize.

Do you need a payment processor?  (or a merchant account?)
Do you have a way to protect your downloads?
If you don’t already have a HUGE, responsive list…
Can you recruit and pay affiliates?
What about JV Partners?
Do you have a way to collect follow up info from customers?
Do you have a back-end product – or a One-Time Offer?
Will your Sales Page convert?  How can you test it?

It could be a little overwhelming!  (gross understatement)

That’s why you need to check out this new software that just a few people have even discovered yet.

It’s called Rapid Action Profits, and it’s an all-in-one marketing system that controls lead capture, split-testing, payment processing, affiliate payment, secure downloads, one-time offers, and much more.  It installs easily and you can put it on as many sites as you want!

I’m going to keep this short, because I have no doubt that you are going to want this the moment you see it… especially when you see the price!

Whether you have your own product, or a hard drive full of PLR or Resale Rights products and have been looking for a way to get them out into the marketplace making you money… the answer is as plain as the nose on your face.

http://rapidactionprofits.com/?e=rapinfo

Do us both a favor, and check this out right now!

To your success,

Ross

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Hi Folks!

Do you use articles to market your products and services?

I do…and if there’s one thing to take away from my marketing experiences in 2008 alone, it’s that article marketing really DOES WORK as advertised!

But even if you’ve never tried article marketing before, I think you’d agree that it’s about as exciting as watching paint dry…

It seriously makes me want to take a nap on my keyboard.

I’ve tried outsourcing as well, but the time and money that I’ve spent on these tasks in the past would have been much better spent elsewhere.

What I’m saying is… article marketing is extremely TEDIOUS, BORING, TIME CONSUMING and EXPENSIVE… but luckily, it doesn’t have to be!

FORTUNATELY for me and you, my good friend Steve Mount has experienced these same problems.

He also happens to know a thing or two about software solutions for the online marketing community.

His goal for 2009 was to guarantee that everyone’s future article marketing efforts would be quick, easy, cheap (and fun to boot) which is why he came up with a simple solution.

Steve Mount’s answer is Article Agent.

==> http://rossdalangin.com/info/articleagent.php

Article Agent solves all of the problems that past article rewriters couldn’t… i.e. unreadable articles with poor grammatical errors, unpleasant to use, no direct submission to article directories, time consuming, and high costs!

Article Agent is the complete opposite and I guarantee that with Article Agent in your arsenal, your article marketing days are about to become a million times easier (with less headaches as a result)!

Take a moment to see the software in action by clicking this link.

==> http://rossdalangin.com/info/articleagent.php

It truly is the way that article marketing should be.

To Your Success,

Ross Dalangin

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I am using Affiliate Pro in managing my affiliates and partners. I’m not the programmer of Affiliate Pro but I see how it works and it’s quite good.

Since I am a programmer also, I can check what errors it may occur because Affiliate Pro is not encrypted so any programmer can check the flow of the program and modify it for the design they like.

Once Affiliate Pro is setup completely you can manage every details in the administration area. So the problem would be the initial setup.

So far once you ordered the software they are offering free installation. You can request them to install it in your server but if the free installation is over it then I can install it for you but I charge $30 per software installed and I can configure it similar to my configuration.

The good thing about the Affiliate Pro is you can create affiliate section to all your products.

Here’s the screenshot of the Administration area:

https://regnow.img.digitalriver.com/vendor/14111/affiliatepro5a.jpg

Here’s my affiliate section:
http://rossdalangin.com/affiliates/

Just sign-up and be my affiliate for you to see what’s inside that your affiliate can see when they apply as your affiliate.

Here’s the information about the software:

Affiliate Tracking Software

Add affiliate tracking software to your website/shopping cart, that is one of the most effective ways to achieve more sales and more traffic! Affiliate Pro installs in just minutes and integrates easily into your existing website. Affiliate Pro could be easily integrated with any billing system. Our product has web based installation wizzard which will guide you through the process of installation.

Features:

1) Pay-per-Sale (%% from sales).

2) Pay-per-Sale (flat rate).

3) Pay-per-Click (For unique visitors).

4) Payout percentages adjustable per affiliate.

5) Adjustable recurring duration (per individual sale).

6) Ability to group products and adjust setting per group.

7) Banner and text linking codes system.

Manage unlimited affiliates.

9) Adjustable payout amount per affiliate (%).

10) Integrated mailing system (from admin to all affiliates, approved/non-approved affiliates)

11) 1st and 2nd tier affiliate commissions (All commission adjustable by admin).

12) Built-in PayPal module for paying commissions.

13) Ability to create printable version of reports.

14) MySQL database driven.

15) All pages written in PHP.

16) Can be installed on virtual hosting account.

17) Template driven design, you can change design for your own.

18) Automated and easy installation wizzard.

19) Manage affiliate accounts.

20) Upload banners and create text ads to be used by your affiliates

21) Manage and view statistic of all sales

22) Manage payouts for affiliates

23) Adjust color settings for affiliates control area to fit your site design.

24) Ability to create several admin accounts
25) Allow to create News block
26) Support of multiple currencies
27) Support of conertation between different currencies
28) Administrator can add new language from admin interface
29) WISIWIG editor for Terms And Conditions page and for News
30) Adjustable N-tier for affiliate commission.
Get the Affiliate Pro Here

It is only $49.

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