I’m Ross Dalangin, a Software and Web Developer since 1991. I am always in the jump to get more information about list building and the behavior of Search Engines for the benefit of my clients. I develop scripts and my script deals more on how to make money online.

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12 ways on how to increase sales of your one time offer

17 Jul

I have here the 12 ways on how to increase sales of your one
time offer. We all know that we rely on traffic to get more
sales and subscribers, the one thing I see that more internet
marketers is not utilizing nor improving is the OTO or the
One-Time-Offers.

There are OTO which focus on upselling while others use the
downselling. Upselling is the offer after an offer which price
is higher than the previous one while downselling is the opposite
of the upselling.

When we utilize the OTO, we can get more sales. Increasing sales
of OTO is important because we also utilize the traffic we can
get. Some people when they have 1% conversion they do is to add
more traffic and not updating their sales letter. Imagine if we
have 1% of 1,000? How many sales is that? How much upsell and
downsell we could probably get?

Think of this way, imagine if we improve our sales or OTO sales
to 3 or 5%?

All we have to do next is to focus on traffic like ad swap, solo
ads, PPC, etc. If you’re focus on list building ad swap and solo
ads is more targeted.

Here are the 12 ways on how to increase sales of your one time offer:

1. Make sure your offer is relevant
I was smiling when I see an offer that is not related nor
relevant to the freebie. How can they get a sale on that?
I’m not smiling because I’m happy that they don’t know
what is the purpose of the OTO. It’s because when you use
a one-time-offer, you’ll have to use your common sense.

2. Use noticeable text
This is like the heading issue. You’ll have to get their
attention to focus on your offer. Their attention after
they subscribe is to download your freebie, so you’ll have
to divert temporarily their attention to check your offer
and let them know that their download is still in process.

3. Offer a premium or advance version
This is an obvious and easy to sell since you’ll provide
more benefit or features. Right after they subscribe, they
already know the benefit they could get, all you have to
do is to show more and let them know what you’re offering is
really necessary and could help them a lot.

4. Use several order links
By having several order links, it’s easier for them to order
and it is time savers for them. Use between 3 and 5 order
links.

5. Split product offers or improve conversion
Offer different products on every subscribers and check
the status of which product is converting well. When you
get a sale, try to improve the sales letter of that product
and stay that product on the list of rotating products.

6. Make your pricing so tempting
Tell them that the price is regularly selling on your site
for $97 and you’re offering if for only $17. Make sure the
value of your product is really $97 and above.

7. Use a difference table
Show them the difference of what you’re offering and the offers
of your competitors. Show a list of benefits they could get
when they order your OTO. If it is a package then show off
the price list of each components.

8. Make sure it is an irresistible offer or offer they can’t refuse
As the subject’s definition, just brainstorm what product is
really want and need of your subscribers. Be sensitive and
observe more.

9. Make your offer stratight to the point and hang up by teasing them
Time is really matters on the OTO. Use it. If you have 20
benefits of your offers, tell them at least five most important
benefits and tell them in the top five they are really important
and you still have 15 more that could blow their mind.

10. Enhance the urgency of your offer
Use urgency text when neede or expiry time and date. Since it
is an OTO, they could see it once and they could get it until
your scheduled expiry time and date.

11. Use last chance offer
In your autoresponder, one of the email series will explain the
benefit of your offer and offer it again as a last chance offer.
It is one of the benefit as your subscriber since they already
got 5 emails they opened.

12. Offer a unique product
A product you only offer to your subscribers and it is not available
anywhere.

With these tips or ways to get more sales of your OTO, I think
you’ll focus more on traffic after and maybe you’ll outsource it.

Look at this way, when you have at least 2% sales and you ordered a
solo ad to a marketer related to your niche for 1000 clicks and you’ll
have 30 to 50% conversion of your freebie page, you could get around
400 subscribers. You could get 8 sales on the OTO, how about the
downsell or upsell? How about the email series? How about the future
emails?

Think of it. You’ll have new 400 subscribers that could buy your future
offers. You’ll have new buyers and your investment to purchase the solo
ad can easily get back.

Now, feel free to get my freebies of make money online reports and templates
at http://rossdalangin.com/special.

BTW, ad swap is worth a try to improve your list and could easily get
targeted traffic and to test your one time offer deals.

Visit the ad swap community here ==> http://discount.safe-swaps.com/1prke

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Tony Robbins, Frank Kern and John Reese on the Most Important Skill of Achievers

26 Apr

I just want to share this video of Tony Robbins, Frank Kern and John Reese on the Most Important Skill of Achievers. They tackle the power of visualization, certainty. You’ll have to believe that it would happen. You must condition your mind in whatever things you want to do or achieve to get it. You’ll have to believe and make a way to make it happen.  It’s not just believing but you have to take action, massive action.

Here’s the video:

 

 

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Common Mistakes That Twitter Users Make

11 Mar

Common Mistakes That Twitter Users Make

Over the last few posts we’ve talked about what an exciting, cool, and extremely profitable social network site Twitter is. The fact is millions of people are using it to connect with each other all over the world, but as an Internet marketer there are some common mistakes that you will want to avoid making even before you start sending tweets.

Mistake number one: Not using your picture as your profile avatar!

I’m sure you’ve seen it. Some users don’t post their real picture. Admittedly, a cartoon picture, or a cheaply made company logos is better than no picture at all. But the bet picture you can use if you want to make a good impression and get people to remember you is a photo of your face.

When you post your own picture it lets others know that you are real and that you’re confident enough with what you do to let others see you. You want people to recognize you as a leader in your market and having a face to go with a name always helps. A nice smile never hurts either.

Mistake number two: Automatically sending the wrong type of direct message through an AutoDM.

In previous posts, we talk about using the tool Future Tweets that automatically sends messages to people who follow you. What we didn’t talk about was sending the wrong type of message with this tool and how it can lose you followers.

Direct messages can be seen as impersonal and pushy when they aren’t written properly. If you decide to use a tool that automatically send messages to your new followers keep it simple and friendly. A message saying ‘thanks for following me’ is fine, but sending automated messages promoting your business or product is not a good idea and most instances people will click the unfollow button right away.

Mistake number three: Trying to build a huge following before you have done some tweeting.

People will not be interested in following you when they click on your Twitter page to see what you’ve got, and notice you don’t have much. You need to have tweeted more than, “Trying to figure this Twitter out” and “I think I’ve got it figured out now.”

If you don’t know what to say, try “retweeting” (RT) some other peoples’ tweets that that are related to your niche. Read what other people are tweeting about and reply to them, this will help start up a conversation.  Talk about market related news, what you’re doing on your business right now. That will give you several tweets to get the ball rolling.

Mistake number four: Tweeting promotion after promotion.

Yes, you are using Twitter to promote your business, but posting one offer after another will only cause people to ‘unfollow’ you. When people look at your timeline and notice that you aren’t posting anything of value to them they will quickly move on.

There are millions of Twitters to follow, why should they follow you when you’re only tweeting about promotions? Remember this basic rule of sales “people want to know what’s in it for me”?

Twitter is a social network filled with real people and you have to keep that in mind before you post a tweet. When you are using Twitter for your IM business you must learn how to communicate and build good relationships with your followers before you start sending them with promotions.

Even if you already have a good list of leads, it is still not a good idea to barrage them with promotions. As we have talked about before, promotional tweets should be sent only in limited numbers.

These are just a few of the more common mistakes committed by new and old tweeters alike. Take note of them and don’t make the same mistakes.

Common Mistakes That Twitter Users Make By Make Money Online With Ross Dalangin

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Maximizing Your Twitter Traffic

11 Mar

Maximizing Your Twitter Traffic

As an Internet marketer one of your main promotional goals should be to dominate social networks and what better way to access the global market than through Twitter. Simply by attracting followers and making friends you can quickly build a list of valuable leads.

Did you know that Twitter is considered to be one of the most effective and impressive ways to increase traffic?

Most people use Twitter simply to send tweets to one another and keep in contact with friends and family, but as an Internet marketer you can use it to drive traffic a serious amount of to your business sites if you know how.

Just imagine, with the increased traffic to your website, you can gain more subscribers, leads and convert them into paying customers which all leads to increased income.

Let The World Know You’re On Twitter

As we talked about in the previous posts, you need to spread the news that you’re on Twitter. You will want to include your Twitter url in your email messages, post blogs and on your websites.  That way, everyone will know that you’re using Twitter.

Tweet Good Content Often – Daily Not Weekly!

Believe it or not regularly updating your tweets will help you drive more traffic to your site. Avid Twitter users like people who post tweets regularly. If you want to gain active followers through your tweets you will want to set up a schedule for posting and do your best to stick to it.

You will also want to make sure that you reply to the tweets addressed to you. I don’t recommend that you stay on the site all day or spend long hours tweeting away your time. Just pick a good time once or twice a day and login.

If you have a mobile device, all the better because you can sync it up with your Twitter account and you won’t have to worry about being away from your computer.

Don’t worry if your followers don’t become active right away. It may take some time, but they will begin to notice the times that you are more active and after a while they will join in your conversations, which is one of your main goals.

Just remember the basic rule we talked about in chapter three “keep 90% of your tweets full of helpful content and limit your promotional ones”. This way you will keep the followers that really matter.

While some personal tweets are a must if you want to help your followers get to know you, you will want to avoid sending out to many personal or unrelated tweets because it can actually cause you to lose followers. After all there aren’t too many of your business contacts that will want to hear that you took a shower or what you had for breakfast, so keep your tweets focused!

By taking the time to build good relationships with your followers, you will be laying the ground work for converting them into lifetime customer for your products or business. Establishing a good relationship with your followers is vital if you want to take advantage of the massive flow of traffic that pours through Twitter every day.

Here is a little checklist that you can keep handy:

- Let everyone know that you’re on Twitter.

- Send tweets regularly.

- Retweet good content.

- Reply to the tweets addressed to you.

- Pay attention to the kind of tweets you’re sending.

- Make the tweets personal, but not too personal.

- Most of all, build good relationships.

Using Twitter is fun and easy that is why is has such a big draw.  I’ll be honest, not everyone who uses Twitter as a marketing tool  will be successful because it takes time, effort, and patience to  see effective results. But if you follow these steps regularly you  should see an increase of activity and conversion.

Maximizing Your Twitter Traffic By Make Money Online With Ross Dalangin

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Turning Twitter Followers Into Customers

11 Mar

Turning Twitter Followers Into Customers

We’re going to talk about how you can gather new customers with Twitter. I have some great tips for you that will help you increase your chances of converting your regular twitter followers in to lifelong customers.

Research Your Market

Let’s jump right in and talk about how you can use Twitter to conduct your market research. Every business has a target market, but the simple fact is that many business owners often miss the mark because they don’t know the true needs of their market.

By using Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help that they want.

Whenever you meet someone new on Twitter it’s a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence.

A good rule of thumb is to try and keep 90% of your tweets full of helpful content and try to limit your promotional ones. By doing so, you can attract more followers and hopefully customers.

Share Your Expertise

In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites, like article directory EzineArticles.com. Then share them with your followers.

As we talked about in the previous posts, there are a wide variety of tools that work with Twitter that will automatically check the blogs you’ve posted and share them instantly on your page. Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers.

If you’re not camera shy, plug in your webcam and use this great service that allows you to stream live video on your Twitter page and chat real time with your followers! This will be a fantastic way to make an instant connection for you and your peeps.

You can find out more here:

http://twitcam.com

There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see more of your followers clicking on your promo links and turning into customers.

Turning Twitter Followers Into Customers By Make Money Online With Ross Dalangin

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