Internet marketing productivity is a difficult ideal to grasp specifically because there are so many different techniques to master. It’s easy to get caught up in a crush of information. SEO, social media marketing, social bookmarking, forum marketing, article marketing, blog comment marketing, relationship building, community building, pay-per-click advertising, back links and JV partnerships. Any one of these techniques is not easy to use well. Every one of these techniques changes on a regular basis, sometimes monthly. Keeping up can seem like a nightmare.
The solution is remarkably simple, though it might not be easy—pick one method and stick with it until it becomes second nature. Then, and only then, may you switch methods.
There are a lot of advantages to this tactic. For one thing, focusing your efforts can’t hurt you. It’s likely to help you, as a lot of effort on one method will get you farther than scattered efforts across a lot of different methods.
That’s not to say you should neglect the other methods entirely. Some methods are naturally more long-term than other. Including keywords in your blog posts, for example, represents a long term marketing method. You won’t rank for that keyword on your first 10 posts—but you might start to see real results on your 100th. You might as well include the keywords while you’re doing other things.
But if you’re going to do article marketing, work on article marketing, perhaps to the exclusion of anything else. Don’t worry about JV partnerships, for example. Just put out a whole lot of quality articles with their inherent back links, and work that angle until you’ve got hundreds of articles circulating around the internet. At that point, you’ve reached a sort of “critical mass” of articles and you can turn your attention to finding JV partners. At that point, you’ll see enough traffic to make it worth the partner’s while.
You’ll also be less stressed-out as you try to keep up with changes in each particular method. Social media marketers, for example, are now trying to keep up in the changes wrought by Google+–you don’t have to worry about that if you’re busy hammering the article angle at the moment.
The main problem internet marketers generally face is a sort of paralysis that comes with not knowing what to do. Picking a method and sticking with it allows your internet marketing to overcome that paralysis. Diversification is good for stock portfolios, but it’s not always the best strategy for someone trying to build an internet empire.
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