Since the penguin update, back links have become one of the most important facets of search engine optimization. They are now considered to e the building blocks of good SEO.

Also known as inbound links, backlinks are links that direct traffic from other websites to our own. Google uses them as an indicator of the popularity and therefore, importance of a websites. As a result, websites with healthy numbers of inbound links from reputable authority sites tend to get a higher Page Rank than those that do not.

Search engines use similarities in content between linked sites to determine the quality of an inbound link. When back links to your websites come from other sites whose content is related to yours, the inbounds links are considered to be very relevant to your website.

Google normally take some time before adding new websites or web pages to their index. This is because the search bots or spiders that crawl the internet indexing new content move from one website to another via inbound and outbound links. By creating tons of high pagerank backlinks, you will be opening up your website making it easier to get found by search bots. Google will also prioritize your website if you have many quality backlinks. Content on a website with good backlinks often gets indexed within seconds.

Another important reason to build inbound links is to direct people to your sites. Backlinks don’t just make it easier for search bots to find your content, but also web users. Creating a site without back links is like having a small office in a big city and expecting customers to find you without giving them directions.

It’s important to keep in mind that there are good backlinks and bad backlinks. Good backlinks are vital if you want your website to get a high page rank on Google and other internet search providers. On the other hand, bad backlinks are often ignored when determining page rank. Worse, your website can be de-indexed or punished for spam inbound links.

So what is a good back link?

A high quality inbound link should come from an authority websites whose content is related to the site being linked to (Authority sites has high PageRank). For example, if you sell skin care products, backlinks from well known skin care blogs will have a greater effect on your SEO than a random one from a website that covers tactical weapons. You can painstakingly build your own backlinks or let a SEO specialist or link builders (link building service) find the keywords, anchor text and relevant, high authority websites to get backlinks to your website.

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