Hi,

Welcome to another issue of “Make Money Online With Ross Dalangin”.

This issue includes…

1) “Increase Sales With Audio Comments”

2) “Weekly Marketing Freebies”

3) “5-Step Plan – Selecting the Right Merchants (Part 3)”

4) “Traffic Basics – Page Titles”

5) “Tell Us What You Think!”

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>>>>> The 60 Second Weekly Tip <<<<<
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Increase Sales With Audio Comments!

Have you ever listened to those short audio clips that are
on many web sites? They often are informative and can spur
people to look more closely at a product or service.

Short audio sessions are not anything new. For decades,
businesses have employed fifteen-second audio sessions to
promote their products while callers were on hold, waiting
to speak with a customer service rep.

Theater owners have employed them to get in a plug for
concessions that are sold in the theater lobby. Who among
us have not heard a short audio session while in the
grocery store or in a discount retail store?

So it is no wonder that they are also working on the
internet as well.

To a degree, a short audio session makes the sales process
via the internet a little more personal, as the prospect
hears a human voice. That alone makes the session an
appealing way to reach a certain part of the populace.

Of course, a successful short audio session is going to be
to the point and informative. It will give the prospect
enough to ensure he or she will progress to the next level
and seriously consider the offering, rather than simply
scanning some text and moving on to another web site.

Settle on the subject for the session, make is crisp,
clear, and easy to understand. Then shut up before you get
too wordy.

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>>>>> Weekly Marketing Freebie <<<<<
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Have you ever wanted to make your own banners for your
website, but didn’t know how? Well now you can with these
great free video tutorials.

You can even create those cool corner peel ads that you
see on sites plus a whole lot of other things…

http://instantbannercreator.com

………..

Here are 3 of my most recent freebies in case you missed
them in previous issues:

1. Today I have something a little differnet for you – a
free Webinar called “Sell More with Stories: An interview
with World-Renowned Copywriter, Alan Forrest Smith”

When applied properly the strategies you will learn in
this webinar will help you sell more products and allow you
to connect your customers and subscribers at a much deeper
level.

You can signup and get your free copy of this fantastic
event at…

http://www.webinarking.com/selling-with-stories

2. I just found this incredible piece of free software
called the “Real Link Finder” and I knew you would like it.

It helps you find blogs that don’t use the “nofollow” tag
so get the relevant Page Rank scores and Link Popularity
when you post comments on blogs related to your niche.

In case you aren’t aware about this, the higher your Page
Rank and Link Popularity, the higher your pages will rank
in the search engines and the more traffic you’ll get.

You can grab your free copy at…

http://www.reallinkfinder.com/index.php

3. Calvin Woon and Jonathan Teng are giving away 10 Video
Squeeze Pages for tried and tested affiliate products that
you can use, upload to your host, and promote for
commissions by tonight.

Find out more about this at…

http://www.affiliatepowervideos.com

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>>>>> Featured Article <<<<<
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5-Step Plan – Selecting the Right Merchants (Part 3)

In the last lesson we continued with Step #3 of the plan
and today we complete the final part of this step.

We finished last lesson talking about name recognition and
today we will disucss payouts, affiliate terms and the

merchants website.

Payout and Other Affiliate Terms or Restrictions:

This is actually a part of the selection process that many
new and seasoned affiliates alike tend to miss. But it can
be one of the most important steps.

You need to read the affiliate agreement specific to each
merchant you are planning to promote because it’s not
uncommon for each merchant to have specific terms and
restrictions attached to their affiliate programs.

For example, some merchants have strong restrictions about
what keywords you’re allowed to use for pay per click
advertising. Some merchants will not allow you to list
their name, their product brand names, or even their
website URL in your advertising.

If you’re creating a product based websites, there are
even merchants who do not allow you to list the product
prices on your website either.

Sometimes there are hidden payout exceptions in merchant
agreements as well. This is unfortunate, but it can happen.

For example, a merchant may say that you will not be paid
commissions on your sales for 60 or 90 days. Or they may
say that you only get paid for their first sale, but
nothing else.

Some will even say in their agreement, that if you make a
sale as an affiliate, but the person who bought the product
through you has already bought products from that merchant
in the past, you are not eligible for the commission.

It’s the small little catches and exceptions like these
that can cause major frustrations and headaches for
affiliate marketers. So being diligent about reading any
merchant agreement and terms specifics is an extremely
important part of your merchant selection process.

The Merchant’s Website:

This is another step in the merchant selection process
which many affiliates don’t think of at first. It’s a very
good idea to get into the habit of actually looking out the
merchant’s website before you sign up for them though.

Some merchants will prominently feature a customer service
phone number, or a toll-free order number, on their
website. And too often if a customer calls that number, the
affiliate is not credited with the sales commissions.

Sometimes a merchant will even put third-party
advertisements on their website. You may find that they are
running Google Adsense for example, or you may see that
they have products listed with affiliate links of their
own. If you send traffic to them and that traffic clicks on
one of their third-party advertisements, you will not earn
money from that.

Even if neither of the above problems are in place, you do
need to get a general feel of their website. Take a brief
look around and figure out whether this is a place you
might feel comfortable shopping at.

Take a look at common things such as their shipping
schedule, and their return policies. We once ordered a
simple two page booklet from a merchant for example, that
took six weeks to come in. Issues like that will increase
sales refunds, and eventually as the word spreads people
will simply not buy anything from that merchant.

Last but not least, navigate their site and see if there
are any errors or problems. Sometimes unfortunately, a
merchant website is simply designed horribly. Or nothing
seems to work. And regardless of the quality of their
products: if their website is not attractive and easy to
use, it will not make sales.

When selecting merchants to promote, we suggest you choose
at least three to work with in the same niche. This will
give you a broader base of products to select from, and you
will still have products to promote if one of your
merchants goes off-line temporarily, or simply closes their
affiliate program.

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>>>>> Effective Marketing Strategies <<<<<
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Traffic Basics – Page Titles!

In the last lesson we talked about tools that you can use
to monitor your website. Today we are going to talk about
using keywords in your page titles.

As we have discussed before, if you want to achieve good
search engine rankings you must use your keywords and
keywords phrases effectively. But did you know that it is
important to use your keyword in the page titles itself?

When you are optimizing your pages keep in mind that the
title tag is different from a Meta tag, but it’s important
to consider it as a part of your SEO strategy.

The text you place in the title tag (between the <title>
and </title> portions) will appear in the title bar of
browsers when visitors view the page.

The actual text you use in the title tag is one of the
most important factors in how a search engine may decide to
rank your web page.

In addition, all major web crawlers will use the text of
your title tag as the text they use for the title of your
page in your listings.

If you have designed your website as a series of websites
or linked pages (and not just a single home page) you must
bear in mind that each page of your website must be search
engine optimized.

The title of each page, ie. the keywords you use on that
page and the phrases you use in the content, will draw
traffic to your site.

The unique combination of these words and phrases and
content will draw customers using different search engine
terms and techniques, so be sure you capture all the
keywords and phrases you need for each product, service or
information page.

The most common mistake made by website owners when they
first design their website is they place their business
name in every title of every page.

Most of your prospective customers will not know the name
of your business until after they have looked at your site
and decided it is worth book marking.

So, while you may want your business name in the title of
the home page, it is probably a waste of valuable keywords
and space to put it in the title line of every page on
your site.

Consider putting keywords in the title so that your page
will display closer to the top of the search engine listing.

Avoiding the stop words such as ‘and’, ‘at’ and the like
in the first three keyword positions in your title is
crucial in search engine optimization.

Another good tip is to keep the title tag less than 64
characters long and do your best to ensure that the title
tag and your meta description are interesting, meaningful,
and relevant to your site.

That’s all for this lesson. In the next lesson we will be
going over some tips for increasing your websites ranking
and traffic.

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>>>>> Tell Us What You Think <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

Send your questions or replies to:

http://www.rossdalangin.com/helpdesk/

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>>>>> That’s a Wrap for this Week <<<<<
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have. I would be only too happy to help you in any way
that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my promise!

Have a great week

Ross Dalangin

http://www.rossdalangin.com/

Recommend “Make Money Online With Ross Dalangin” to your

friends. Subscription requests should be sent to:

http://www.rossdalangin.com/

P.S. If you’re a new subscriber or missed the last
issue, you can view all past copies at:

http://rossdalangin.com/makemoneyonline/category/makemoneyonline/

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