Make Money Online With Ross Dalangin #28

Hi,

Welcome to issue #28 of the
“Make Money Online With Ross Dalangin” newsletter.

Most of the Internet marketing community is at least
somewhat familiar with Google Adsense at this point. Google
Adsense can be a very lucrative venture so having a better
understanding of Adsense is definitely worthwhile.

Google Adsense are small contextual ads that are published
on web sites with the consent of the web site’s owner. The
ads are created by publishers that are selling products
and/or creating brand awareness. The ads that are created
are called Adwords and they are also a Google sponsored
program.

Google Adwords and Adsense run hand in hand. Every time
someone does a search on Google or one of their partner
networks and clicks on one of the sponsored ads, then the
person who created that ad will pay Google a predetermined
price. This is where the term “pay per click” comes from.

Now the beauty of Adsense is that the person who owns or
hosts the website that the Adwords ads appear on will
split the amount of money that Google receives from the
creator or publisher of the ad.

It’s a well guarded secret what the percentage of the
split is, and it does vary, but for our purposes let’s say
it’s 50%.

If a publisher is willing to pay 40 cents per click for
their Adwords ad, then the host of the website owner can
expect to see roughly 20 cents every time someone clicks on
that ad that appears on their site. The other 20 cents is
kept by Google. So basically it is a partnership of sorts
between Google and the website owners.

Adsense is shown in the most relevant way possible. What
does this mean? Well, probably the best way to illustrate
this would be through an example…

Let’s say Mary had a website featuring women’s clothing.

If Mary wanted to monetize her web site with Google Adsense
the ads that would be shown would all be related to
clothing, and more precisely, women’s clothing.

If a page of her site was dedicated to shoes, then the
Adsense ads appearing on that page would be for women’s
shoes.

So how is the price per click determined?

This is where the Adwords side of the equation kicks in.

Adwords publishers bid on keywords. The more lucrative or
popular a keyword is, the more the publisher will be
willing to pay for each click. Keywords can range anywhere
from as little as a few cents to in excess of $50 per click.

It is not very hard to see how someone with a website
that generates a decent amount of traffic can make some
nice money by putting Google Adsense on their site.

With this in mind, you can see why many marketers create
websites with specific content designed for the sole
purpose of attracting high paying Adsense ads. This is a
very profitable technique and top marketers can earn in
excess of $30,000 a month with Adsense.

Now not for one minute am I saying you can earn this much,
but with so much money up for grabs I’m sure that with a
little effort you could get at least a small piece of this
pie.

Have a great week

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There’s no doubt that Search Engine traffic is one of THE
best sources of traffic you can get. It’s highly targeted
traffic searching for a product or
service just like yours! High search engine rankings for
your chosen keywords = more dollars in YOUR pocket.

So to help you out with some high quality information on
improving your chances with the Search Engines, here’s a
special report “SEO Predictions for 2006 and Beyond”

Oh, did I mention it’s fr’ee. Grab your copy here:

http://www.learn-the-basics.com/seo-predictions.zip

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For your enjoyment (and information), here is this week’s
quick trivia question…

The movie ‘The Return of the Jedi’ was at first going to
be called something else but George Lucas decided against
the first title. What was it and why was it changed?

As usual the answer can be found later in the newsletter.

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>>>>>>>> Featured Article <<<<<<<<
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5 Common Mistakes Affiliates Make

Avoiding some of the common mistakes made by affiliate
marketers should quickly and easily improve your chances of
making affiliate sales. Here are five of the top mistakes:

Common Mistake #1:

Not researching the affiliate program before your start
promoting it – it really is amazing just how many
affiliates grab the first affiliate program that comes
along or signup simply because it has a high commission
rate or promote it because every other marketer is also
promoting it.

If the program does not complement the overall theme of
your site, you may find it difficult to convince your
subscribers to purchase the product if it does not have
anything to do with the area you are targeting.

Common Mistake #2:

Not using your signature file correctly – many affiliates
will add a signature file to all of their out-going email
messages and message board posts that is totally
inappropriate.

Twenty lines of text full of affiliate links, is not
considered a signature file – it’s usually considered
‘spam.’ Try keeping your signature file under five lines
with an attention grabbing or intriguing first line.

Common Mistake #3:

Not writing your own ad copy – there’s nothing worse than
seeing the same advert all over the Net or in an email
message from ten different marketers.

How much perceived value will your message have when it
arrives and the reader is seeing it for the tenth time?
Take the time to tweak the ad to suit your target area and
readership before sending it out. Personalize it and make
the ad your own.

Common Mistake #4:

Not paying for your own domain name and hosting account -
yuck, nobody wants to visit a site that looks like
www.somefreeserver.com/thisavenue/overhere/mysite.html with
a contact email address of bobsnetbiz@somefreeemail.com.

It’s very unprofessional and suggests to your subscribers
that you haven’t made any money on-line because you don’t
know what you’re doing and are too stingy to spend any
money on setting up your business properly.

At $8.95 a year for a domain name at GoDaddy.com and
around $4 per month for a small hosting account won’t break
the bank – and it may just help to add to the bank in the
long run.

Common Mistake #5:

Not capturing your leads before you send them through to
the affiliate product site – if you can actually get
someone to click on one of your affiliate links and they
leave the product site without purchasing, what have you
gained?

Nothing! Nothing that is, except the expense and/or
time to get that one click-through in the first place.

Set up a squeeze page so you can capture your lead’s email
address before you send them onto the product site. That
way, if they don’t buy, you can follow up with them later
and try again (and again and again and again). Priceless!

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>>>>> This Week’s Trivia Answer <<<<<
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Here’s the answer to the trivia question I asked earlier…

The movie ‘The Return of the Jedi’ was at first going to
be called something else but George Lucas decided against
the first title. What was it and why was it changed?

The original name of this movie was ‘Revenge of the Jedi’.
However, a few weeks before the film’s premiere George
Lucas changed the title, stating revenge could not be used
because Jedi do not seek revenge.

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>>>>> Healthy Body… Healthy Mind <<<<<
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What You Can Learn From ‘The Biggest Loser’

All over the world, night after night, millions of people
are riveted to their TV sets – but not to watch the latest
soap, or CSI. Not to watch Jay Leno or Sex in the City. Not
to see who outwits, outlasts and outplays others in
Survivor.

No – they are spellbound by the efforts of a small band of
obese people trying to overcome the effects of years of
overeating.

It’s not surprising that for so many people this is
compulsive viewing. Obesity is the new epidemic. Fat
children lumber around school playgrounds while their
overweight mothers fill shopping carts with wrong choices.

Then… they sit down at night to watch The Biggest Loser.
They see dramatic weight loss and startling new body shapes
beginning to emerge. They want the same results – and they
begin to think it might be possible.

But who has four or five hours a day to work out? Who can
afford a personal trainer several times a week?

And who has the luxury of their own personal adviser on
calorie content and smart food choices? The answer is: not
many people.

But you have to remember that this is television: it’s a
false situation. As the players keep reminding themselves
and the viewers: “This is a GAME. You have to make the
most of your time here – it’s going to be so much harder
out in the real world.”

IS it harder in the real world? Probably. But you can take
lessons away from watching this reality show. You can make
it work for you, as well as for the contestants. Here are
three practical and useful lessons you can put to use
immediately.

1. Put Weight Loss First.

In the Biggest Loser household WEIGHT LOSS COMES FIRST.
Make it come first in your household, too. Sounds simple,
doesn’t it? It is. In fact, so simple that many people just
overlook it. They try to fit exercise and meal planning
around everything else in their lives, instead of making it
a priority.

Think: what is most important: getting the weight off, and
becoming fit enough to put years on your life – or watching
another TV show? Sit down with a pen and paper and allot at
least one hour a day to planning meals, recording what you
eat, and doing some form of exercise. You’ve still got 23
hours left to do everything else!

2. E is for Exercise – and Enjoy!

What else do you notice in the Biggest Loser household?
The more they exercise, the more they seem to enjoy it. Oh
sure, they grunt and they groan; they sweat and they
complain.

But as the weeks go on, you’ll hear them say things like:
“I never thought I’d say that I look forward to working out
- but now don’t feel right if a day goes past without
exercise!”

The secret to enjoying exercise is finding what’s right
for YOU. If you don’t really enjoy the gym, look for other
forms of exercise.

You need a mix of cardio and resistance training – but it
doesn’t have to be on machines. Walk, swim, dance, climb
hills, push a wheelbarrow in the garden… there are
endless choices that can be fun for you.

Research what happens to various muscle groups – and to
your heart – when you exercise, and pick activities that
you will enjoy.

3. Identify the Triggers.

Emotions run high when the contestants have to face their
demons. Weight gain is rarely from just a physical cause.
If you keep a food diary, and faithfully record not only
what you eat but when (and why) you eat it, you’ll soon see
a pattern of emotional eating.

What are YOUR triggers? Boredom? Tiredness? Family
arguments?

Once you have identified these triggers, you can start
working on strategies to defeat them.

This can be as simple as challenging yourself every time
you want food. (“Am I hungry – yes or no? If I’m not
hungry, then why do I want to eat? Am I really just thirsty?

If I’m running to the fridge because I’m upset, is there
something else I can do to feel better? Is there a long-
term solution that will fix this forever?” and so on.)

If you’re not yet ready to deal with the root cause, then
be prepared with food that won’t add to your problems with
the resulting rolls of fat. Make sure that you have ‘good’
food at hand – but also food that you LIKE.

These are just three of the lessons that anyone can take
away from watching The Biggest Loser. And you’ll have the
satisfaction of knowing you did it all by yourself.

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>>>>> Have You Got Any Comments? <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me

your thoughts on changes or your ad testing results or
questions relating to your busi’ness, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional f’ree traff’ic to your site!

Send your questions or replies to:

http://rossdalangin.com/helpdesk/

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>>>>> That’s a Wrap for this Week <<<<<
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have to the Feedback Loop. I would be only too happy to

help you in any way that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online busi’ness… and of course
your profits!

However, you can rest assured that I will only ever
recom’mend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your busi’ness… that’s my guarantee!

Your friend,

Ross Dalangin

http://www.rossdalangin.com/

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