Welcome to another issue of “Ross Dalangin”.
This issue includes…
1) “Creating an Effective Ad Campaign”
2) “Weekly Marketing Freebies”
3) “How to Write Copy That Sells”
4) “Traffic Basics – SEO Overview”
5) “Tell Us What You Think!”
>>>>> The 60 Second Weekly Tip <<<<<
Creating an Effective Ad Campaign!
As part of your sales campaign there will be many
opportunities to compose ads that can be used in a number
In some cases, these may be general ads that are designed
as part of an overall marketing campaign aimed at a new
target group of consumers. At other times, you may want to
develop a solo ad that is aimed at appearing in a one time
There are also situations where it may be advantageous to
develop a series of ads that spotlight several of your high
profile products or services. Here are a few tips to help
you come up with ads that will work.
First you need to create a simple but effective ad that is
targeted to a specific publication, a website or an email
list targeted to your potential clients.
Your ad should redirect visitors to your web site, so make
sure that the tag or trigger you use with the ad is
relevant to what your prospect will see when he or she
arrives at the site.
Keep in mind that your ads are not meant to be detailed
repetitions of the information on your web site. They are
meant to call attention to some aspect of your business,
and build enough interest that people will want to learn
Don’t try to accomplish too many things with your ad. If
the purpose for the ad is to promote a sale, then make sure
you focus on the benefits this will provide to your
Perhaps you want to promote a new and improved product.
Focus on one or two major benefits of the product and how
this will improve, educate or help your prospects.
One easy way to create a series of ads is to come up with
one basic format that can easily be adapted for different
situations. Once the basic elements are in place, it is
relatively easy to use the master ad as the template.
From that vantage point, it is easy to make some changes
that will personalize each ad placement to target the
specific web sites or publications where the ads will
appear. This approach also provides a sense of continuity.
>>>>> Weekly Marketing Freebie <<<<<
Today’s free gift is a report that explains a 5 Step
System for Automated Internet Profits.
This is a system that has never failed. It’s only a short
report (no fluff included) but it packs a real punch.
You can download it here…
Here are 3 of my most recent freebies in case you missed
them in previous issues:
1. To be successful online you need to know how to create
compelling sales copy in order to entice your potential
customers to take action.
The trouble is that what worked a couple of years ago,
doesn’t necessarily work today.
So today I’ve got a free download for you where you will
discover the copywriting conversion secrets the experts use
to boost sales in today’s market.
You can download your copy here…
2. When all is said and done, making an online income comes
down to having a “system”. Hey, all the big dogs have at
least one system that makes them bucketloads.
But you need a system that will build YOU a list and then
turn them into buyers who pay YOU… not someone else!
To help you get started with YOUR system, today I’ve found
you a free report that will fast track your learning curve
so you can get started a lot faster than I did…
3. Bill McRea has just put together a free report that
outlines his system on how he automatically generates his
online affiliate income.
And let me tell you, his system is pure magic. I had to
read the report twice because it just seemed too simple.
But the amazing thing is it works.
You have to download the free report right now at:
>>>>> Featured Article <<<<<
How to Write Copy That Sells!
Using words that will result in sales opportunities is
important in any environment. This is especially true when
composing sales copy for a web site, an online press
release, or an electronic advertisement.
There are several factors to keep in mind when writing the
text for your web copy. Here are some of the most important
things to keep in mind.
First, it is imperative to keep your target audience in
mind when composing the web copy.
This will often mean making sure that the text is
sprinkled with terminology that will be immediately
recognizable to the reader. Adding in terms that are
familiar to the consumer helps to accomplish two things.
First, they serve as markers that help the reader know
that he or she is at a site that has relevance to their
needs and interests.
Second, the use of familiar terms creates the impression
that the author of the web site possesses a competent
knowledge about the subject matter.
Both of these factors help to hold the interest of the
reader long enough for the web copy to present all the
reasons why life would be so much easier with the
acquisition of the advertised good or service.
Technical terms may be fine in some instances, while their
use may actually be a deterrent in other situations.
For example, even though your product offering may have to
do with conference room telephones, you may want to refrain
from using a lot of telephony terms.
This would be true if you are looking to promote your
products to administrative assistants and busy executives.
Instead of technical terminology, the focus should be on
the features included with the unit, as well as emphasizing
how easy the unit is to use.
Of course, if the focus is on promoting the telephone
equipment to Information Technology managers, then the
inclusion of technical terms and specifications would be a
Knowing what type of words to use will connect with your
target audience will go a long way in making the copy of
your web text interesting and attractive to your audience.
Another thing to keep in mind about your web copy is that
you want to get the highest ranking as possible in various
Internet search engines.
The easiest way to accomplish this is to make sure there
are keywords sprinkled throughout the copy.
Keywords are simply words that are easily picked up as
being relevant to the subject matter, and which are likely
to be used by anyone doing research online related to that
For example, if an assistant is charged with the task of
finding qood buys on a speakerphone for the conference
room, there are several key words that he or she is likely
to use as part of the search criteria.
Words such as speakerphone, conference, conference room,
meeting, business, and telephone are some examples of words
that may be used as part of the search.
Having all those words included in the text of your sales
web copy will help to ensure your web site is included as
part of the search results that are returned by the search
One way to get an idea of what types of keywords to
include in your web copy is to conduct a search of your own.
Check out competitor sites and make note of some of the
words that seem to occur two to four times in their copy.
Chances are repetition at that level is done in order to
maximize the chances of getting a high ranking on an engine
Keeping in mind that you do not necessarily want to
replicate the keywords that are used by your competitors,
think of other terms that are similar in meaning and that
you think would be likely words or phrases to use for a
Try out your theory by doing a few searches using your own
set of keywords. You may find that the results are very
positive, and could lead to greatly increasing your chances
of a high ranking on all the major search engines.
>>>>> Effective Marketing Strategies <<<<<
Traffic Basics – SEO Overview!
Welcome to the first lesson in SEO & Traffic For Your
In each lesson you will learn valuable information on how
you can use search engine optimization to get traffic to
your business website.
In this first lesson were going to go over exactly what
search engine optimization is and how search engines work.
Let’s start with an overview of search engine optimization.
Basically SEO is a process of choosing the most
appropriate and targeted keyword phrases related to your
website and working to get them to rank your site in the
search engines so that when someone searches for the
keywords or phrases it returns your site on the top of the
Basic SEO involves fine tuning the content of your site
along with the HTML and Meta tags. It also involves a good
link building process.
The most popular search engines are Google, Yahoo, MSN
Search, AOL and Ask Jeeves.
Search engines keep their methods and ranking algorithms
secret, to get credit for finding the most valuable search
results and to prevent spam pages from clogging the
A search engine may use hundreds of factors while ranking
the listings where the factors themselves and the weight
each carries may change continually.
Algorithms can differ so widely that a webpage that ranks
#1 in one search engine could rank #200 in another.
New sites don’t necessarily have to be “submitted” to
search engines to be listed. A simple link from a well
established site will get the search engines to visit the
new site and begin to spider its contents.
It can take a few days to even weeks from the referring of
a link from such an established site for all the main
search engine spiders to visit and index the new site.
Now let’s talk about how the search engines actually work.
They use spiders to crawl your website pages and index
them. A ‘spider’ is an automated program that is run by the
search engine system.
The spider visits a web site, reads the content on the
actual site, the site’s Meta tags and also follow the links
that the site connects to.
The spider then returns all that information back to a
central depository, where the data is indexed. It will
visit each link you have on your website and index those
sites as well.
The spider will periodically return to the sites to check
for any information that has changed. The frequency with
which this happens is determined by the moderators of the
A spider is almost like a book that contains a huge table of
contents, the actual content and the links and references
for all the websites it finds during its search, and it may
index up to a million pages a day.
When you ask a search engine to locate information, it is
actually searching through the index which it has created
and not actually searching the web.
Different search engines produce different results and
rankings because not every search engine uses the same
algorithm to get the job done.
One of the things that a search engine algorithm scans for
is the frequency and location of keywords on a web page,
but it can also detect artificial keyword stuffing. Then
the algorithms analyze the way that pages link to other
pages in the web.
By checking how pages link to each other, an engine can
both determine what a page is about, if the keywords of the
linked pages are similar to the keywords on the original
I know this may sound a bit confusing if you’re new to SEO
but don’t worry, once you take the time to learn the basics
you find that it’s not as complicated as you may think.
Now if you don’t want to research and choose keywords and
work on your own search engine ranking, you may want to
hire someone to do the work for you.
There are many marketing and promotion companies available
that will to all of the work for you or simply look at your
site and make recommendations to increase your search
engine ranking and website traffic.
They will also provide ongoing consultation and reporting
to monitor your website and make recommendations for
editing and improvements to keep your site traffic flow and
your search engine ranking high.
Normally your SEO experts work with your web designer to
build an integrated plan right away so that all aspects of
design are considered at the same time.
Ok. That’s it for today, but make sure you look for your
next issue where we will be talking about the importance of
search engines to your business.
>>>>> Tell Us What You Think <<<<<
This is your chance to speak out.
Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.
In other words, just talk to me about what you think I
need to do to improve the newsletter.
Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!
Send your questions or replies to:
>>>>> That’s a Wrap for this Week <<<<<
That wraps up another week’s newsletter and I hope you
enjoyed this issue.
Don’t forget to send me any comments or questions you
may have. I would be only too happy to help you in any way
that I can.
From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my promise!
Have a great week 🙂
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