Hi,

Welcome to another issue of “Make Money Online With Ross Dalangin”.

This issue includes…

1) “4 Killer Tips To Improving Your PPC Results”

2) “Weekly Marketing Freebies”

3) “10 Tips for Writing Copy That Gets Proven Results!”

4) “Variety in Your Marketing is the Key to Success!”

5) “Tell Us What You Think!”

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>>>>> The 60 Second Weekly Tip <<<<<
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4 Killer Tips To Improving Your PPC Results

If you use PPC as part of your overall marketing, here are
a few things that are *vitally* important when it comes to
creating a profitable campaign:

1 – Exploit all the low priced traffic you can.

Use as many synonyms, misspellings and localized keywords
as you can to increase traffic. If you use uncommon
keywords you can often bid very low prices (5 & 10 cents)
and drive more cheap traffic to your site.

Using localized keywords that identifies city and/or
state, eg fish tanks in Olando, will often allow you to
receive very targeted traffic for much lower costs.

Also, don’t rely purely on broad match keywords. You can
triple your keyword count by using “phrase” and [exact]
match. And the bonus is that you can pay less for these
keywords

Using these techniques you can often turn a small list of
50-60 keywords and turn it into 1,000 or more!

2 – Always split-test and tweak your ads!

In most cases, by testing and tweaking your ads you can
increase your click-through rates from an average of 1% up
to 10% just by making a few changes. This alone gives you
up to 10 times more traffic.

All you need do is create 2 separate ads with a single
change and test which one performs the best. Then create
and test another ad against the best performing one to see
if you can improve your results.

For example, my testing has found that removing the “www”
and capitalizing the first letters in your domain name can
have a remarkable impact on your results, eg DomainName.com

If it wasn’t for testing and tweaking I would have never
realized this and I would have continued to leave profits
on the table.

3 – Disable the Content Network option!

When you first create your campaign, disable the content
network to improve your conversions and reduce your costs.

Then when you’ve tested and tweaked you ad to obtain
acceptable results, enable the content network for your
keywords, but bid a much lower price than you would for
keywords on the search network.

As a rule of thumb use 30% of the amount you bid for
keywords on the search network. This way you can increase
your traffic and build your profits, but at a much lower
cost.

4 – Never send visitors directly to an affiliate site!

Above all, you must ALWAYS capture your visitors contact
details BEFORE sending them to the affiliate website.

Do this by registering your own domain name and then place
a capture page on this site to entice your visitors to join
your list by offering them information relating to your
topic. When they sign up then you can forward them to the
affiliate site.

Not only can you contact them at a later date to help
convince them to purchase your chosen affiliate product,
you can also offer them other related products at a later
stage. If you do this, you can double or triple your
profits virtually overnight.

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>>>>> Weekly Marketing Freebie <<<<<
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Video Marketing has become ever so popular in the past
year or so. Seems that everyone is moving to this medium
in order to get their message “out there.”

Today I’ve managed to hunt down a highly informative yet
“no cost” report that I’m sure you’ll enjoy.

You can download it from:

http://www.CashPullingVideoTactics.com

You can even give it away as a lead generator from your
OWN website as it comes with Master Resell Rights.

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>>>>> Featured Article <<<<<
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10 Tips for Writing Copy That Gets Proven Results!

Sales copy is the unpaid, untiring salesperson for your
product. Make them effective and they will reward you. If
they are ineffective you are leaving truckloads of money on
the table. Try the following tips to make the most of your
salesmen-in-print.

1. Analyze other people’s sales copy. If you receive an
email or read a sales letter and you are tempted to buy-
file it away. When you next have to write a sales letter
get the file out and look for inspiration.

2. For each retained sales letter or email copy examine
the wording, the layout, the offer and how it is presented.
You can even make notes on the parts of the sales copys
that did not persuade you to buy. What did they do wrong?
How could they be improved?

3. Include testimonials in the copy. Comments from
official sources outside your company or from satisfied
customers will greatly add to the proof your prospect needs
to become interested in your product or service.

4. One often-neglected part of the sales copy is the order
or request form at the end of the copy. Make it clear,
attractive and easy to complete. If possible restate the
offer so that the customer is in no doubt about what they
are ordering.

5. Make it easy for the prospect to contact you. If
practical, include a contact address, email and fax number
as well as a contact phone number.

6. When they first see sales copy many people scan the
headline or subject line, then go to the bottom of the page
to read the PS. This is because the PS often summarizes the
offer. So make sure your PS does this.

7. If you feel you need more than one PS to fully give the
benefits you are offering use more. How do marketers know
more P.S.’s work better than two? Testing.

8. If possible test everything in your sales copy. A
change to your offer, the price, the typeface or how a
customer is encouraged to respond can each make a
difference to your response rates.

9. If you do not have the time or resources to test
everything then at least test different headlines. A change
in headline can double the response or better.

10. Take some time to analyze and test the results of your
copy. How many sales did you make? Did you meet your
target? If not, why?

If you find your sales letter cannot sell your product or
service then either it is too complicated for your
customers to understand or you have not expressed the
benefits well enough. The only way to establish the reason
is to test, test and then test some more.

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>>>>> Effective Marketing Strategies <<<<<
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Variety in Your Marketing is the Key to Success!

If you have already started your online business you
already know the huge potential email marketing offers.
However, you also likely realize it is unreasonable to
expect your business to thrive if email marketing is the
only marketing strategy you choose to build your business.

This is not unusual as most businesses do not typically
have a great deal of success unless they make the decision
to incorporate more than one type of promotion into their
overall marketing strategy.

So today we will examine a few other online marketing
strategies that may be used in conjunction with email
marketing.

Email marketing in itself can be multi-faceted. It may
include sending out regular content, distributing
newsletters and offering ecourses. Implementing only one of
these email marketing strategies may result in a small
increase in either website traffic or sales, but
implementing more than one strategy at a time can be much
more effective.

Similarly it is definitely worthwhile incorporating other
marketing techniques to grow your online business. This can
help you to enjoy a greater degree of success if you apply
these strategies correctly.

Some of the other marketing strategies you may wish to
employ include banner ads, participating in niche related
forums and starting an affiliate program.

Of these types of marketing, placing banner ads can be the
most expensive option. In many cases your business will
have to pay another website for the privilege of placing
your banner ad on their website.

Choosing a website which sells products which complement,
without competing, for your business is worthwhile.
However, there are some free options for banner ads
including exchanges.

This normally works by having to receive 2 or 3 banner
impressions on your own webpages each time your banner ad
appears on another persons site. Additionally, you may not
be able to control the type of website which displays your
banner ad. For this reason it is worthwhile to pay for ad
space so you can have more control over where your ads are
displayed.

Participating in niche forums or message baords can be
another way to promote your business online. Message boards
are online meeting place where likeminded people who share
a common interest meet to discuss issues and to provide
help to each other.

Most forums allow users to place a link to their website
in their signature line. If you regularly participate on an
these forums and include a signature line with a link to
your website you can reach a high concentration of members
of your target audience.

Just remember that when using forums or message boards to
promote your business it is important to follow all the
guidelines and to avoid techniques which may be deemed as
spam, such as posting your link when it is not appropriate.

Affiliate marketing programs are another type of online
marketing which can be used in conjunction with email
marketing. This involves allowing website owners to promote
your business to their list or to place your product on
their website.

These website owners are known as affiliates. Each time
one of their advertisements causes a visitor to purchase
your product, the affiliate is paid a commission. This
makes affiliate marketing incredibly cost effective as
essentially you do not pay for your advertising unless your
affiliates generate specific actions from their visitors,
such as making a purchase.

An often overlooked benefit of this strategy is that you
can use embedded codes to track your sales to determine
which promotional strategies are most effective. This
information can then be used to tweak your marketing
tactics for maximum profits.

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>>>>> Tell Us What You Think <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

Send your questions or replies to:

http://www.rossdalangin.com/helpdesk/

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>>>>> That’s a Wrap for this Week <<<<<
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have. I would be only too happy to help you in any way
that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Have a great week

Ross Dalangin

http://www.rossdalangin.com

Recommend “Make Money Online With Ross Dalangin” to your
friends. Subscription requests should be sent to:

http://www.rossdalangin.com

P.S. If you’re a new subscriber or missed the last
issue, you can view all past copies at:

http://rossdalangin.com/makemoneyonline/category/makemoneyonline/

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