Hi,

Welcome to another issue of “Make Money Online With Ross Newsletter”.

This issue includes…

1) “Follow the Leader to Find Your Success”

2) “Weekly Marketing Freebies”

3) “Using Google Analytics to Increase Sales”

4) “Blogging Basics – Maintaining Your Successful Blog”

5) “Tell Us What You Think!”

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>>>>> The 60 Second Weekly Tip <<<<<
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Follow the Leader to Find Your Success!

It’s really no secret. You need visitors to your web pages
if you are to survive the world of internet marketing.

In order for this to happen you first need to ‘get the
word out’ about your websites or products you are promoting

To do this you need to use cutting edge advertising
methods that other marketers have proven to be successful
so you can begin earning an online income.

If you’ve been following the “gurus” you would have
noticed that they use a combination of the following
advertising methods.

The ‘gurus’ are the leaders in internet marketing,
therefore it only makes sense that you should be doing what
they do and include these in your advertising campaigns as
well:

- Writing and submitting articles
- Viral marketing
- Joint ventures
- Pay per click marketing
- Co-registration leads
- Offline ads

Let’s face it. Advertising is the life blood of your
internet business and if you don’t advertise correctly
you’ll never generate online revenue.

Now some of your advertising can be done for free, however
other forms you will have to pay for. That’s just a part of
doing business. Sometimes to make money, you have to spend
money.

The key to make sure that your advertising provides a net
return for your efforts by testing and tracking your
results.

Also, it’s important to make sure you have an advertising
budget that fits within your comfort zone. You need to be
able to sleep at night, so don’t go out on a limb by
placing extra undue stress in your life.

If you follow these tips, then you should be able to
consistently make money online and have a business you can
be proud of for years to come.

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>>>>> Weekly Marketing Freebie <<<<<
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Today I’ve got a free report for you entitled “15 Secrets
That Made Me Millions”.

You NEED to check this out today. You’ll see what I mean
when you do…

http://tinyurl.com/4glkk8

There’s also a video on the above page that you really
should watch. It’s truly inspirational, especially at a
time when many people are struggling to make ends meet.

………..

Here are 3 of my most recent freebies in case you missed
them in previous issues:

1. Today’s freebie is a neat social bookmarking tool.

What you get is a small piece of code which you can insert
into your web page or blog.

This will then place a small button on your page which
your visitors can use to add your site to their favourites
or to add to social bookmarking sites such as Digg, Furl,
etc.

You get a choice of buttons, plus there’s also a Wordpress
plugin which adds one of these widgets to the end of each
blog post.

Pretty cool isn’t it? You can pick up this neat gizmo
here…

http://www.addthis.com/web-button-select.html

2. Today I’ve got a great free 53-page report for you
where you will learn the exact techniques to build a
$2,517.82 per week business.

You can get your copy at:

http://conquerlords.com

3. For this weeks freebie, simply go to the below page and
to get heaps of free, software, ebooks, reports, videos,
webhosting… you even get access to membership sites.

http://www.thenewbiegiveaway.com

If you want to grab the OTO while your there that’s up to
you, but you don’t have to in order to get all the free
stuff.

The only catch is you have to sign-up to the owners list
to access to all this, but for what you get it’s way worth
it.

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>>>>> Featured Article <<<<<
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Using Google Analytics to Increase Sales!

It’s only natural to believe that more eyeballs and more
footfalls on your websites will translate into more sales.

But it is foolish to equate growth in the volume of traffic
to extra sales.

This does not mean that generating large volumes of traffic
to your website is a bad idea. It’s just important to keep
a track of how many visitors actually converted to
customers.

A high traffic count does not necessarily translate into
increased or incremental sales. There are many claims of
website owners who boast more than 25,000 hits a day on
their website, but how many of those visitors actually
converted to sales?

A good internet marketing campaign is one in which the
maximum number of visitors get converted to sales. This can
happen only if the traffic generated is of a high quality
and very targeted.

If there is a lot of traffic on your website but very few
conversions then it is time you found out what is
preventing visitors from actually buying your product or
service.

For this you will need some kind of program to track the
volume of traffic coming to your site and also indicate
where it is coming from.

This information will help you fine-tune your advertising
campaign and help you make the necessary changes to improve
not only the quality of traffic but also allow you to test
the effectiveness of your sales copy.

There are several programs available that help you track
your traffic. One such program is Google Analytics. All
you have to do is sign up for a free account with Google
AdWords.

Google AdWords then provides you with a script that you
can copy and paste on the pages you intend to track. This
simple program will give you all you need to monitor and
convert your traffic into additional sales by increasing
your conversion rate.

The program is so designed that it can accurately tell you
if the visitors came from search engine queries or from
referral links.

It also tells you the number of page views per day, number
of visitors, unique visitors, and the time they spent on
your website. Visitor profiles are also provided which is a
big plus that helps you in profiling your potential
customers.

The data collected can help you understand where your
traffic has come from and thus help you put strategies in
place to generate more quality traffic.

It also provides you information on which area generates
the least quality traffic. You can then fix the problem or
drop the source of poor quality traffic.

Simultaneously you can focus all your energies on areas
that generate the maximum quality traffic.

It will take some time to set up this whole mechanism and
some learning to correctly analyze the data, but once this
is done your marketing efforts will be more focused and
result oriented. It is akin to owning your own tune-up kit.

You can find out more about Google Analytics at:

http://www.google.com/analytics

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>>>>> Effective Marketing Strategies <<<<<
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Blogging Basics – Maintaining Your Successful Blog!

In the last lesson we talked about making a profit from
your blog. Today we are going to talk about how you can
maintain a successful blog.

Creating a blog is relatively simple, however maintaining
a successful blog can prove to be a far more difficult
process. This is because there are so many different
factors which can contribute to the success of a blog.

Some of these factors include the subject, the popularity
and even the aesthetic layout of the blog.

Additionally, the ability to properly promote your blog
and reach a large audience of interested readers will also
have a profound impact on your success.

Although there is no one simple formula for creating and
maintaining a successful blog, there are some basic tips
which can help to ensure the success of your blog.

In this lesson will outline some of these basic tips
including posting new entries regularly, writing for a
specific audience and properly evaluating change you make
to the blog.

Ok. Let’s get started with today’s lesson.

All successful blogs have one thing in common. They get
posted to on a regular basis.

The importance of posting new blog entries on a regular
basis cannot be underestimated. This is so important
because regular postings offer dedicated blog visitors an
incentive to keep returning to the blog.

Readers may visit a blog originally by chance but become
committed to regularly returning to your blog based on the
content which is provided for them on an ongoing basis.

If you allow your blog to become stagnant, your visitors
will not have motivation to keep coming back.

However if there are new posts on a regular basis, your
visitors are likely to return in anticipation of seeing
what new information you have in store for them.

The length of a blog post can vary considerably based on
your subject and the expectations of the target audience.
However, even a relatively short blog entry offering only a
small amount of information may be enough to keep readers
interested.

This can be useful when you are unable to provide in depth
posts but in the long run, blog readers are looking for a
certain degree of sustenance and will likely expect the
blog to be updated with new posts regularly.

Most successful blogs focus on a rather exclusive niche
which draws a unique set of visitors. Keeping the
information you post related to a specific niche will go a
long way in ensuring that your audience will continue to
remain interested.

The subject matter is not the only important aspect
related to understanding the target audience.

You should also be well aware of the type of information
your readers are seeking and the way in which they prefer
to have the information provided for them.

This is important because some blog readers may enjoy
lengthy pieces, while others may prefer posts which are
brief and to the point. Other blog visitors may prefer to
have posts provided as bulleted points in an easy to read
manner.

Providing the information in a way in which the visitors
can process the information easily is as important as
providing quality information.

Another key to maintaining a successful blog is that you
take the time to properly evaluate the effects of any
changes that you make.

Whenever you decide to make a change to your blog you
should carefully evaluate the effects these changes have on
your blog traffic.

This is critical because a blog which is already
successful can be doomed to failure if you make a change
that is not appreciated by your regular visitors and does
not address the concerns of your readers.

To avoid this potential problem you should be careful to
only make one change at a time and to allow ample time to
evaluate the effect the change has on your traffic, as well
as the comments from readers before deciding whether to
reverse the change or make additional changes.

Similarly, if you are looking to increase the traffic to

your blog you can easily run into problems if you make too
many changes at one time and don’t evaluate them to see
how they are affecting the your traffic.

A more effective strategy would be to make small changes
one at a time and evaluate the effect of each change
carefully before making more.

Following these simple guidelines will go a long way in
helping you to maintain a successful blog.

That’s all for today, but make sure you keep an eye out
for your next lesson where ee will be talking about how to
effectively manage multiple blogs.

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>>>>> Tell Us What You Think <<<<<
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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me
your thoughts on changes or your ad testing results or
questions relating to your business, etc.

In other words, just talk to me about what you think I
need to do to improve the newsletter.

Be sure to include your website address too, because if
I use your comments in a future issue of the newsletter,
I’ll thank you by posting your address so that you can get
additional free traffic to your site!

Send your questions or replies to:

http://rossdalangin.com/helpdesk/

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>>>>> That’s a Wrap for this Week <<<<<
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That wraps up another week’s newsletter and I hope you
enjoyed this issue.

Don’t forget to send me any comments or questions you
may have. I would be only too happy to help you in any way
that I can.

From time to time I’ll send you important updates
that will provide information that has the potential to
greatly improve your online business… and of course
your profits!

However, you can rest assured that I will only ever
recommend products that are considered to be of HIGH value
and will provide indisputably benefits to help you grow
your business… that’s my guarantee!

Have a great week

Ross Dalangin

http://www.RossDalangin.com

Recommend “Make Money Online With Ross Newsletter” to your
friends. Subscription requests should be sent to:

http://www.RossDalangin.com

P.S. If you’re a new subscriber or missed the last
issue, you can view all past copies at:

http://rossdalangin.com/makemoneyonline/category/makemoneyonline/

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