I’m Ross Dalangin, a Software and Web Developer since 1991. I am always in the jump to get more information about list building and the behavior of Search Engines for the benefit of my clients. I develop scripts and my script deals more on how to make money online.

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Tag Archives: internet marketing

How Can An Opt-In List Make Me Money?

29 Mar

If you’ve already started to build an email list for your internet marketing business, good for you. If you haven’t, what are you waiting for?  Perhaps you don’t fully understand what benefit you will get from having your own list.  Having a large email list is the closest thing to (legally) being able to print money.  Once you have a list you can send out just one email and make hundreds, thousands, or even hundreds of thousands of dollars within hours!  And it’s all 100% honest, ethical, and legal!

Many people who are new to internet marketing don’t understand one very hard truth: 98% of the people who visit your site will not make a purchase, and they will not be back…ever.  If you don’t convert them into a paying customer the first time they visit, you will never make any money off of them.

While that may sound disappointing and discouraging to hear, the good news is that there is a way around this.  Build a list.  If you get your visitor to opt-in to your email list, thus requesting that you contact them periodically, you can have multiple opportunities to make a sale to them, not just that one time they visit your website.

If you use these emails as a way to build a rapport with your visitor you can lead them to a place where they trust, and hopefully, even like you.  Then, once they are at that point, if you suggest that a certain product or service might make their life easier, they’ll be much more likely to buy it.

It’s important that these emails aren’t just one long sales pitch.  If you come across sounding like a high pressured sales person they will opt-out (request to be taken off your list and not receive any more emails from you) of your list and you’ve permanently lost a chance to turn them into a long term paying customer.

If, on the other hand, your emails are filled with helpful or enjoyable information that is related to the topic of your website you will have the desired effect of building up a rapport with them.  Once you’ve gotten that rapport you are well on your way to being able to generate cash virtually on demand.

With so many people vying for your visitors attention it’s important that you set yourself apart from the crowd.  You want to establish yourself as an expert in your field.  Now it’s important that you don’t get too caught up on the term ‘expert’.   You can honestly call yourself an expert if you know more about your chosen topic than your visitor does.

Remember, no one knows everything about everything.  All you need is to know more about it than they do and you’ll be an expert compared to them.  If you provide your list with a lot of helpful information you will become their trusted expert on that topic.  They will listen to you when you make product recommendations.

So do the math, if you have a large list of people that you’ve taken the time to provide with helpful information and established yourself as an expert, as opposed to just an obnoxious salesperson, and then every once in a while you suggest they buy a certain product or service, one that you are an affiliate for, they will be much more likely to buy and when they do you’ll get a commission. And that’s the power of the list, and that’s how having a list can make you a ton of money.

If your focus is list building now the http://increaselist.com can help you. I currently handling a giveaway event so you can download hundreds of internet marketing products at http://listbuildingjvgiveaways.com/lbg12/go/3.

BTW, you can download my freebies at http://RossGifts.com.

 

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The “No Secrets, No Shortcuts” Principle of Internet Marketing

1 Dec

You can waste a lot of time and money with your internet marketing efforts if you secretly believe there’s some sort of shortcut.  There may be techniques that work and things that are worth learning about.

The typical brand new internet marketer usually kills his productivity and his bank account by signing up for thousands of different lists that are, ultimately, owned by other marketers.  Once a week they’ll receive e-mails that say, “This is it!  This is THE solution that is finally going to make you lots and lots of money!”  The marketer buys the tools, which may or may not work, and is on to the next thing one week later.  Very few marketers stick to one thing long enough to make any of it effective.

At the end of the day, internet marketing is simple.  You need content.  You need lots of it.  You need to distribute it across the internet so that people have a lot of different ways to find you.  Tell as many people as possible about your business, but make sure you’re only telling the people who are likely to care.

Those basic principles lie at the heart of anything else that anyone might try.  Tools which help you create content and distribute content are generally very useful, if they also work in a fashion that helps you build trust with your customers.  Tools which are automated, spammy, or which rely on mass-submissions to people or directories who don’t have anything to do with your business will ultimately harm both your productivity and your reputation as a marketer.

You can increase your productivity by consciously focusing on the activities which will generate returns for your business.  After awhile, it all comes down to action and work.  Even the best software packages and principles turn useless if you don’t make the step from theory into action.

Don’t approach your internet marketing with an attitude of desperation.  People getting involved with internet marketing because they are desperate is a reality.  Many marketers have successfully gone from “broke” to “bucks.”  But you’re in a vulnerable position when you are broke.  You are vulnerable to promises of “big money NOW” because you NEED “big money NOW.”  If you want to overcome this problem, however, you’re going to have to divorce your needs and your emotions from your actions.  You’re going to have to focus on what’s effective over the long term, knowing the results may not be terribly spectacular in the short term.  Making $45 in your first week as an internet marketer, for example, would be some outstanding, awesome results.  That’s not to say you’ll never get to $4,500 a week.  That’s just saying that you need to re-focus and refine your expectations so that you aren’t getting scammed by the next big seminar, training course, or software package.

If you want to buy a tool, talk to other internet marketers.  Find out whether, how, and why those tools were successful for them.  Find out exactly how they used the tools to succeed in their business.  Duplicate that success for yourself.  Put work time into making it happen.  Be productive.  That’s the only way to get to the pinnacle of internet marketing success.

To get more information on how to make money online while building your list, just go to:

==> http://rossdalangin.com/showinfo/21dayprofit

 

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How To Increase the Effectiveness of Your Forum Marketing

30 Nov

Forum marketing can be a highly productive way to market your internet business, but only if you use it correctly.  Most advice about forum marketing isn’t the most productive in the world.  “Show up on forums,” it tells you.  “Read everything in sight.  Then start making those useful, informative comments that will brand you as an expert.”

Approaching a forum this way can be bewildering and frightening.  What if there are no topics that are custom-designed to show off what an expert you are?  What if you’re not an expert at all, what then?

There’s something very artificial about approaching forums this way, something which causes marketers to forget the overall aim in forum marketing.  It’s not just about finding a dozen places to post up back links.  It’s about becoming known to the overall internet community and about connecting with other people who think your niche is important.  It’s almost impossible to build relationships when you’re approaching forums in such a stilted way.

It would almost be better if forum marketing were simply called “forum participation.”  It’s easy enough to set up your signature line so that it includes a few links, but everybody knows that’s only a part of the battle.  You really have to be someone that other people know, like, and trust.  We humans are inherently capable of telling when someone is only there to make a sale—which means that you’ll never really achieve the full effect of your participation by approaching things with the sale in mind.

What if, instead of looking for some place to be “useful and informative,” you approached forums by looking for interesting conversations to join, and then joining them?  You still avoid the ubiquitous “nice post, very informative” posts which litter the internet, but you also avoid approaching the forum like a bloodthirsty marketer on the hunt.  You approach the topics naturally, like a drifter at a party who mingles in and out of different conversational circles.  You talk about what interests you and what’s important to you.  You acknowledge other people’s opinions and respond to them.  The clicks on your signature links, and the reputation as an expert, come later, because you’re focusing your productivity where it counts—on the relationships that you are building.

It’s easy to feel like you’re just wasting time on forums when you do this, because doing this is a lot more fun than just looking around for ways to be a know-it-all expert.  That’s one of the secrets of true productivity in the internet marketing world—done right it really is a lot like fun, a lot like having conversations with people you actually like.  It may be that your posts are interesting and informative, but they’re often just as effective if they are merely human.  You can control your time by setting a post limit on each day—3 to 5 posts, say, or an hour spent scanning and scouring the forums before going on to nurture other parts of your business.  Some days, you might not post at all, because you just don’t have anything to say.  And that’s okay.  When it comes to forums, honest participation trumps “marketing” any day of the week.

To get more information on how to make money online while building your list, just go to:

==> http://rossdalangin.com/showinfo/21dayprofit

 

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Treating Marketing as a Process To Increase Internet Marketing Productivity

29 Nov

Internet marketing productivity can sometimes be a difficult skill to master.  That’s because productivity often implies tasks which are neatly measurable and which produce direct results.  Most internet marketing, however, is all about building relationships and getting your name and website out to the people who might be interested in it, all while unselfishly building value and meeting the needs of your customers.  Such efforts can be very difficult to track.

Here’s an example to help you see the problem.  You’ve decided to take on forum marketing as a way to build back links.  It takes you 20 minutes to find a suitable forum and 5 more minutes to build your profile.  You know you have to be “useful and interesting” when you post to the forum, so you spend another 2 hours looking around the forum to see what’s already been said.  By then, you’ve found perhaps 3 threads you feel confident about speaking to.  You spend 15 minutes composing posts.  Is that productivity, or have you just wasted a lot of time?  After all, 3 back links is not a lot—and you’ve spent almost 3 hours on the task.  No wonder the too-good-to-be-true automated software “spammer” packages turn out to be so tempting!

However, if you’re treating internet marketing as a process then you’ll realize you haven’t done too badly.  Let’s say that forum marketing is pretty much going to be your focus for the time being.  So you’ve created a 3 hour workday if you don’t do anything else for your site.  Now let’s imagine for a moment that you manage to get 3 posts out 5 days a week.  At the end of one month you’ll have 60 posts that are all very good posts.  You don’t look like a spammer because you’ve taken the time to build the relationships and offer the value.  Your 60 posts are suddenly much more meaningful because more people are going to have a lot more reasons to click on the links in your signature bar—you’ve made a name for yourself on that forum, and you’ve built trust that you couldn’t have built by blitzing 60 links in a single day.  At the end of one year you’d have created 720 different places for people to find you.  Given that Google actually indexes forum content fairly quickly and given the content of forum threads does show up in Google search results you will have generated quite a lot of traffic.

“Hitting your stride” on that forum might mean that it takes you only an hour to jump back into the conversations, say what you’ve got to say, and get on with your day.  You have a process that both builds on itself and gets shorter with time.  All this means you spend less time and less money searching for a non-existent “magic bullet” solution capable of generating a whole bunch of traffic for you in a matter of seconds.

Internet marketing productivity gets very easy to measure when it’s placed in these terms.  When you understand your efforts this way you can focus on the relationships without allowing yourself to feel frantic or desperate.  In time this approach will pay off, perhaps by making your site a top ranking authority in its niche.

 

To get more information on how to make money online while building your list, just go to:

==> http://rossdalangin.com/showinfo/21dayprofit

 

 

 

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Increase Internet Marketing Productivity by Creating a Work Plan

28 Nov

Internet marketers have deceived a lot of new entrepreneurs by painting a poor picture of what internet marketing productivity is all about.  If you listen to many gurus you’ll get an inaccurate picture of your workday.  The average marketer will tell you that it’s all about putting up your website, buying their software package, and waiting (passively) for the profits to roll in.

More realistic entrepreneurs already understand that’s not how it works, but they may not understand exactly what the daily “work” of internet marketing is all about.  This can lead to a few futile, half-hearted blog posts, a few attempts to post a link here and there, and a few other scattered efforts that never amount to very much.  Clicking “refresh” on your blog all day long or hopelessly searching the internet for the latest secret technique is not going to get you to the wealth and riches that you are hoping to receive.

Productivity begins with researching the various tasks associated with internet marketing.  These tasks could be very simple, including:

• Finding and following blogs so that you can participate in the comments section and build back links.
• Creating and submitting guest posts to said blogs to build still more back links, and credibility.
• Posting new content to your blog two times a week.

Of course, these three examples truly only scratch the surface of the wealth of tasks you could be doing to promote your website.  However, they are also examples of concrete work you can be doing.  Assigning a time limit to each task and resolving to perform each task every single working day can put you well on your way towards creating a full, productive day.

The day does not have to be long—that is, after all, the premise behind “The Four Hour Workweek” and other books that have sparked the internet marketing revolution.  It just has to be productive enough to actually achieve the objective of promoting your website.  Websites are found when you take the time to place breadcrumbs (links) leading back to those sites.  You have to work diligently to make those breadcrumbs relevant and visible.  Days of productive trail blazing can eventually lead you to that site which supports itself and which does not require your daily direct intervention, but until it does productivity is a good strategy.

You can think of your plan as a written job description, a contract that you are writing with yourself which outlines everything you are committing to doing in order to be successful.  At the very least, your internet marketing productivity plan will give you a solid start and some sense of what you should be doing.  You can take the time to master the techniques now, so long as you are doing something to promote your business every single day.

 

To get more information on how to make money online while building your list, just go to:

==> http://rossdalangin.com/showinfo/21dayprofit

 

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