Why You Need To Use Article Marketing
And Press Releases To Build Traffic To Your Review Sites?
To complete the process and to ensure that your online business is going to be successful, you will need to ensure that you announce to the whole world that you are in business and that you can offer solutions to their problems.
How do you do this? The answer is Article Marketing and Press Releases. How can you benefit from these two viral marketing strategies?
What is article marketing?
Article marketing offline help companies increase their chances for success. Many of these companies craft articles and send it to newspapers to publish them for free.
Public Relations Agencies are being commissions to conduct article marketing for business in the offline world. This is a costly endeavor and thus, only large companies can take advantage of the benefits article marketing can provide.
This works the same way in the online world. Many internet marketers create good quality articles and send it to article directories for free. In turn, the article directory will publish the article and include some relevant advertisements. Thus, these advertisements will therefore generate traffic from people reading the articles.
How then will the article marketer earn if the article directory will put its own advertisement with their articles? The article marketer will need to ensure that he completes the signature portion, otherwise known as the byline or author bio.
What does the author bio or byline need to include?
- Your name
This is basic but many internet marketers fail to include this. In the affiliate marketer’s quest to include all the relevant information about him, his product, and his website, he often forgets to include his name. Your credibility will never improve if you do not give your name. People will only believe what you have to say if they know that you are a real person who experiences real issues like them.
- Your website address
This should be given in URL format to ensure that people reading your article can just click the link to get more information about you. Do not put as many website as you can. This may confuse them especially if other websites are not connected to each other or if the website is not relevant to the subject of the article.
- Include a short pitch
Include a short and concise pitch in your bio or byline. Other marketers call this an elevator pitch. Short and sweet but delivers you message across well. This you are in an elevator with a potential customer. How will you tell him about your business in such a short span of time? It should include all the relevant information but it needs to be short. Draft your pitch and revise it many times to ensure that you are able to include all the relevant information in one or two paragraphs.
- Call to action
A call to action is an invitation for them to visit your website to get more free information. You have placed your website address; all you need to do now is to invite them, make it sound exciting to visit your website. Hopefully, you can also put up a link to your opt-in list. In place of this, you may also invite them to the landing page, the page where you will ask them for their email address to get your free newsletter, e-course, or other free information.
Article marketing is important because it delivers free information about you, your product, or service. Article marketing is also a way for you to deliver you message to people who you would not have met online. Browsers may become contacts; contacts may become customers; and customers who buy once can buy again.
Article marketing will also deliver a service including how to best use your product or how to improve once life. Self-help articles are always popular and if potential customers see that you are the person who will help them with their problems, it is going to be easy for you to offer them products and services not just once but for many offers to come.
Article marketing is a viral marketing branch; this will give you a profitable business for you products, services, or the products you are affiliated with.
For more information on Article Marketing visit Bum Marketing Method of Travis at http://www.bummarketingmethod.com.
How can Press Releases help you build traffic to your review site and/or squeeze page?
Press Releases are likewise important in building traffic to your website or review site. People love to receive news and read them all the time. If you have information to share or wants to announce an improvement to your product or service, publishing press releases may be good for you and your business.
You may also use your article but write it in a press release format and you will get good amount of traffic to it. Ensure that you have a link to your review site or website and there you have it unique traffic to your website.
Again, you will need to develop the article as a news or press release format to gain advantage with the new traffic you get from article directories and news websites.
We have discussed in the previous chapters that review sites are important because it delivers your most important message – the benefits people get from your products or services. On the other hand, review sites enable you to review your competitor.
By reviewing your competitor, you will know their strengths and weaknesses, you can therefore offer what they lack and rave about your product in the review.
The press release should act as your conduit to the review and thus, traffic from the press release, traffic from the review and traffic you generate from the articles you send to articles directory will all increase your chances of operating a profitable affiliate marketing program.
If you chance you can develop your own product by the insights you get from people in your niche market, you can do so and promote it well.
This completes the guide on how to become a profitable affiliate marketer and internet entrepreneur. If you want to become a Super Rich Affiliate, the steps provided in this guide will help you. Knowing the steps detailed here will not work to your advantage if you do not discipline yourself to work on it closely.
Procrastination is an enemy; make sure it does not attack you because you surely will not become successful if you procrastinate.
Before we end, let us discuss some common mistakes that may hamper the success of affiliate marketers. Read it to ensure that you will avoid them to become a profitable affiliate marketer.
Here’s the list of Article Directories and Press Release sites:
Press Release Sites:
Note: Article Marketing and Press Releases are the best way to have backlinks. Backlinks can boost your Pagerank to help your site become an authority of your niche. An authority site is always in the first page of Google search results.
Why You Need To Use Article Marketing And Press Releases To Build Traffic To Your Review Sites? By Make Money Online With Ross Dalangin