Ross Dalangin

WordPress Specialties: Custom Theme Development (Zero page builders), Custom Plugin Development, WP REST API, WPDB, Hooks & Filters, Gutenberg Block Extensions.
Native PHP & Backend: Standalone Native PHP Web Applications, Object-Oriented PHP 8+, MySQL Database Design, Custom REST Endpoints.
Lead Generation & Growth: High-Converting Lead Funnels, Native CRM Integration, REST Webhooks, Conversion Architecture, A/B Testing.
Performance & Technical SEO: Core Web Vitals Optimization (up to 80% speed gains), JSON-LD Schema Engineering, GTM/GA4 Analytics.
Leadership & Strategy: Systems Analysis, Technical Project Delivery, Client Account Strategy, Remote Engineering Management.

Founder / Lead Developer — CloseClient

Jan 2025 – Present | Remote | Full-time

• Built a WordPress engineering studio focused on lead generation, SEO performance, and conversion systems.
• Architect high-converting WordPress platforms driving measurable lead growth and revenue.
• Replace template-based builds with scalable, custom-engineered themes and plugins.
• Design conversion funnels integrated with CRM, analytics, and marketing automation.

Digital Media & Web Content Manager — Manatee Holdings Ltd.

Oct 2008 – Present | British Columbia, Canada (Remote) | Freelance

• Own the complete digital ecosystem for a long-running media and content platform.
• Manage website performance, architecture, content delivery, and technical health.
• Execute technical SEO and content distribution strategies to increase organic reach and domain authority.

Senior SEO Specialist & Full-Stack Developer — Digital Sapien Interactive

May 2021 – Dec 2024 | Worcester, Massachusetts, USA (Remote) | Full-time

• Led WordPress engineering and SEO performance across a multi-industry client portfolio.
• Drove 40–60% month-over-month organic traffic growth on key client landing pages.
• Reduced website load times by up to 80% through aggressive performance engineering and code optimization.
• Implemented JSON-LD structured data and schema markup, boosting search visibility.
• Built automated lead management systems using custom REST API endpoints and native CRM integrations.

Full-Stack Developer & SEO Specialist — StewArt Media

Jun 2016 – Apr 2020 | Victoria, Australia | Full-time

• Engineered custom WordPress systems and scalable web architectures integrated with technical SEO strategy.
• Improved Core Web Vitals, page rendering speed, and user retention metrics.
• Resolved deep technical SEO indexing and crawling issues impacting search rankings.
• Built advanced tracking and analytics frameworks using Google Tag Manager (GTM) and GA4.

Business Systems Analyst & Full-Stack Developer — WebDevelop.com

Aug 2013 – Apr 2016 | Boca Raton, Florida, USA | Full-time

• Translated complex business requirements into high-performing WordPress systems.
• Managed project timelines, technical deliverables, and stakeholder expectations.
• Oversaw cloud hosting infrastructure, automated deployments, and server reliability.

Senior Consultant & Lead Software Developer — RCG IT Philippines

Oct 2006 – Dec 2006 | Makati, Philippines | Part-time

• Directed developer team and re-architected mission-critical client system for performance and scalability.

Account Manager/Supervisor of Software & Web Development — Planters Development Bank Inc.

Jul 2003 – Jun 2006 | Makati, Philippines | Full-time

• Led enterprise software development for core financial, HR, and reporting systems.
• Previously served as Technology Officer & Account Manager at PDB SME Solutions Inc. (2000 – 2002).

Early Engineering Roles (1997 – 2000)

Network/IS Engineer at NEC Computer Storage Philippines (1999–2000) & Senior Programmer/Analyst at Cybersoft Integrated Geoinformatics (1997–1999).