Available for Full-time Remote & Contract Roles

Ross Dalangin

WordPress Developer (Theme & Plugin Specialist) & Native PHP / Lead Gen Engineer

WordPress Developer & Native PHP Engineer Building High-Converting Digital Systems.

While my primary expertise is custom WordPress theme and plugin development, I also love engineering standalone native PHP web applications, custom API integrations, and scalable lead generation funnels.

⚡ Custom Theme Architecture 🔌 Custom Plugin Engineering 🐘 Pure Native PHP 8 🎯 Lead Generation Funnels 🚀 99/100 Core Web Vitals
Ross Dalangin

Senior Engineering Profile

Full-Stack Developer specializing in custom WordPress theme & plugin engineering, native PHP web applications, technical SEO, and high-converting lead generation systems.

📍 Philippines (PHT / UTC+8) Remote Veteran
25+ Years Experience
99% Performance Score
0 Page Builders

For Hiring Managers & Recruiters

  • Clean, object-oriented PHP & WordPress native API architecture.
  • Custom theme & plugin development experience.
  • Performance optimization, technical SEO & WCAG 2.2 AA accessibility.
  • Remote engineering collaboration in distributed team environments.

For Agencies & Business Clients

  • Independent execution on complex WordPress deliverables.
  • Familiarity with agency workflows, Figma specs & Git pipelines.
  • Responsible custom plugin & API integration capabilities.
  • Clear communication regarding technical trade-offs & timelines.

Engineering Philosophy & Approach

I treat WordPress as a robust web application platform, not just a blogging engine. Every line of code is written with long-term maintainability, security, and real-world performance in mind.

Featured Projects & Case Studies

Architectural breakdowns of real-world custom WordPress implementations and native PHP applications.

Bespoke Lightweight WordPress Theme Architecture

Zero-page-builder, standalone classic WordPress theme engineered with native template hierarchy, CSS Custom Properties, and minimal vanilla JS to achieve sub-second LCP scores and 99/100 Lighthouse performance.

PHP 8.3CSS Custom PropertiesVanilla JSNative WP Template HierarchyHTML5WCAG 2.2 AA
Read Case Study →

Pure Native WordPress JSON-LD Schema Engine

Self-contained WordPress plugin that dynamically generates validated JSON-LD structured data for Person, Article, WebPage, and BreadcrumbList schemas directly from native WP metadata without 3rd-party API calls.

PHP 8.3Schema.org SpecificationsJSON-LDWP Meta APIsWP Hooks & FiltersTechnical SEO / AEO
Read Case Study →

Core Technical Expertise

WordPress Themes & Plugins

Primary core domain: bespoke theme engineering, custom plugin development, WP REST API, hooks & filters, translation, and native Gutenberg block facilities.

Native PHP & Application Dev

Passionate about pure native PHP development (OOP/MVC), custom database architectures, standalone scripts, and framework-free backend engines.

Lead Generation Systems

High-converting funnel architecture, native CRM integrations, custom REST API webhooks, lead intake forms, and conversion optimization.

What I Can Build For You

Custom WordPress Themes

Bespoke, lightweight, accessible themes built from scratch to match Figma or Adobe XD designs without commercial page builders.

Custom Plugins & Integrations

Tailored plugins for custom post types, REST endpoints, CRM integrations, and backend workflow automation.

Engineering Principles & Development Process

1. Discovery & Architecture

Analyze business requirements, map custom post types, select native APIs, and establish security boundaries.

2. Clean Implementation

Write modular PHP, clean CSS/JS assets, follow WordPress Coding Standards, and enforce strict input validation.

3. QA, Testing & Launch

Perform cross-browser testing, audit accessibility, optimize asset loading, and execute smooth deployments.

Verified Professional Background

Operating from the Philippines (UTC+8) with complete fluency in remote engineering workflows, Git pipelines, and asynchronous team communication.

Frequently Asked Questions

Yes. I specialize in classic and block-supported WordPress themes built using clean PHP, native WordPress template hierarchy, and standard Gutenberg editor facilities for optimal performance and security.

I strictly adhere to WordPress security best practices: output escaping (esc_html, esc_attr, esc_url), input sanitization, nonce verification for form submissions, capability authorization checks, and prepared SQL queries via $wpdb.

Based in the Philippines (UTC+8), I overlap effectively with European, Asian, and North American workdays for synchronous meetings and practice clear asynchronous communication via GitHub, Slack, and Jira.

Hiring a WordPress Developer?

I am open to full-time remote engineering roles and dedicated contract positions.

Discuss Developer Opportunity

Need Agency Development Support?

Available for white-label agency partnerships, complex builds, and technical optimization projects.

Discuss a Project